The Soapmaker’s Guide to Online Marketing ~ Now in Paperback!

By Lisa Maliga, copyright 2017

optimized-the_soapmakers_guide_to_online_marketing_kindleThe Soapmaker’s Guide to Online Marketing was first published in 2013. I’ve taken the time to update and expand this helpful book for those of you who are selling [or thinking about selling] bath and body products online. Back in 2004, I opened up my store, EverythingShea.com. I started off knowing very little about how to get people to visit my little website. I’m sharing what I’ve learned with anyone who wishes to get more customers. 

Best of all, this book is still the same low price it was when it first was published in June 2013. However, one thing’s changed — there finally is a paperback edition!

Much of the information in this book is also helpful for those creative people who sell other types of arts and crafts online.

♦♦♦

Soapmakers and crafters, learn how to grow your online presence! “The Soapmaker’s Guide to Online Marketing is packed with detailed information on designing, building, and promoting your website. Learn how to write a press release. Get loads of free and low cost promotional ideas. Attract customers by blogging, making videos, and showing off enticing photos of your soaps and/or other bath and body products. Written by the author of “The Joy of Melt and Pour Soap Crafting” and more than a dozen other soap crafting books.

You’ll get:

♦ Successful SEO tips
♦ Free online and offline website promotion tips
♦ Helpful photo guidelines
♦ Video ideas
♦ 100+ updated links
♦ Getting product reviews
♦ Set up your work/crafting area
♦ Wholesaling and labeling guidelines
♦ Avoiding online fraud
♦ Tips on creating your product line
♦ Basic soap recipes
♦ More than 30 resources

Check out my new book trailer!

the_soapmakers_guide_to_online_marketing

Where to buy links:

Amazon: https://www.amazon.com/Soapmakers-Guide-Online-Marketing-ebook/dp/B00D5YX9IS
Amazon UK: https://www.amazon.co.uk/Soapmakers-Guide-Online-Marketing-ebook/dp/B00D5YX9IS
B&N: http://www.barnesandnoble.com/w/the-soapmakers-guide-to-online-marketing-lisa-maliga/1115476903?ean=9781540862976
iTunes: https://itunes.apple.com/us/book/id804457652
Kobo: https://www.kobo.com/us/en/ebook/the-soapmaker-s-guide-to-online-marketing-3
Scribd: https://www.scribd.com/book/230453462/The-Soapmaker-s-Guide-to-Online-Marketing
Smashwords: https://www.smashwords.com/books/view/322570

 

Kitchen Soap for Chefs: 4 Easy Melt & Pour Soap Recipes ~ New eBook Serves Cooks & ‘The Walking Dead’ Fans

By Lisa Maliga, copyright 2016

It’s almost a month until The Walking Dead returns for a seventh season. There are six seasons where no one’s seen Daryl bathe or shower. Of course, when we left him back in April in the episode “Last Day on Earth”, he wasn’t thinking about cleaning up. In fact, with the introduction of Neagan and Lucille, Daryl wasn’t looking too good. 

While I’m looking forward to the return of the show on October 23, there’s a part of me that doesn’t want to know who Lucille’s going to meet up close and personal. Yes, I’ve read the rumors and have visited some sites that have leaked photos and other news. However, I’ve been too busy making soap [and French macarons] to do more than glance at the information. I’ll find out for sure next month. I’ve waited this long, what’s another four weeks?

I received a wonderful gift from a friend who’s also a fan of the show and of the Daryl Dixon character. I was so pleased with how appropriate it was that I used it in this photo:

espressosoapwatermark

As many chefs know, coffee removes strong odors such as onions, garlic, fish, and meat. It’d probably be great for a guy like Daryl after some run-ins with zombies…and maybe a few of Neagan’s unpleasant companions. People who probably don’t have access to hot and cold running water and soap. If they did, I have a hunch they’d all like some Espresso Coffee Kitchen Soap.

So, I’d like to introduce my latest soap crafting eBook. Naturally, I made all the soaps and took photos of them. I was running low on soap. Now, my soap dishes and soap cabinet are full again.

Kitchen Soap for Chefs: 4 Easy Melt & Pour Soap Recipes

It’s easy to create chef’s soap in your kitchen. Quickly cook up a batch of soap that will wash away strong kitchen odors. Now you can make excellent smelling and deodorizing soaps with four classic and carefully tested recipes.

For less than the price of a cup of coffee you’ll get:

  • Original, kitchen-tested recipes
  • Photographs of all recipes and soap bases
  • Fragrance and essential oil information
  • Types of soap molds
  • Where to buy links
  • FREE on Kindle Unlimited

Kindle link: Kitchen Soap for Chefs: 4 Easy Melt & Pour Soap Recipes

Kindle UK link: Kitchen Soap for Chefs: 4 Easy Melt & Pour Soap Recipes

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fragrances

Looking for a Soap Crafting Supplier?

By Lisa Maliga copyright 2015

soap base
Soap Bases

This is an excerpt from Chapter 8 of my latest eBook, Organic and Sulfate Free Melt and Pour Glycerin Soap Crafting Recipes.

I used to buy my herbs, soap bases, molds and oils from suppliers in buildings rather than online. Nowadays, I order online because I make soap part time and don’t sell it. Over the years, I’ve learned what makes a good supplier — one that you will order from repeatedly.

Website:

It helps if the site is visually appealing, showing photos of their supplies. How well laid out is the site? Does it have a prominently placed search feature? Can you find the type of soap base you need? Are the soap base’s ingredients listed? What other products are available from fragrances to molds to packaging?

Prices:

fragrances
Fragrances & Essential Oils

This is where you’ll want to shop around to compare where you can get the best value. Do they sell their soap by the pound, two-pound container, or only in larger quantities? Keep a list either on a computer document or on a pad of paper and write down the amounts that a given supplier charges. Do they have a sale page; a closeout section/discontinued products area? Perhaps they have a customer rewards program that will help if you plan to purchase a lot of soap. Do they offer coupons, discounts or free shipping? Is there an order minimum? By scrutinizing the site, you may end up saving money. If you’re a newbie to soap crafting, it’s practical to order the smallest sizes available so that you don’t end up with products that you never use or have to sell/give away.

Variety of Products:

Large suppliers like Brambleberry.com carry an array of products. This is the ultimate convenience in one-stop-shopping. If you’re just starting out and have to buy most of your soap bases, scents, molds, colorants, etc. you can also fill your shopping cart with way more than originally anticipated, so be careful.

Types of Payment:

Do they accept PayPal, major credit cards, eChecks, money orders, cashier’s checks, C.O.D. or other payment options? Can you snail mail them a check? Do they accept international orders? Do you need to register to make a purchase or can you bypass registration? Can you order online, via phone, fax, snail mail or email?

About the Company:

How long have they been in business? Are they online only or do they have a storefront? Do they provide free soap making/soap crafting resources? Does the owner or owners make soap and have an extensive background in soap/bath and body products crafting? Do they have a blog? If so, how frequently is it updated? Are they on social media sites like Facebook, Pinterest, Twitter, LinkedIn, Instagram, etc? Do they offer discounts or coupons? Are there free video tutorials, and/or recipes? Do they sell eBooks and books?

Organic and Sulfate Free Melt and Pour Glycerin Soap Crafting Recipes lisa maligaFind out more about suppliers and soap crafting here: Organic and Sulfate Free Melt and Pour Glycerin Soap Crafting Recipes

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happy birthday melt and pour soap recipes mini soap cake

Melt and Pour Soap Presentation

By Lisa Maliga, copyright 2015

happy birthday melt and pour soap recipes mini soap cakeThere are several eBooks on melt and pour soap crafting available online. This is wonderful news for those of you who wish to learn this rewarding hobby because you’ll be able to glean many helpful tips and recipes. I’ve written 11 titles, mainly concentrating on the basics that you’ll need to know, along with lots of additives that can customize your sudsy creations in many ways. Soap crafting was once a business for me, but now it’s a necessary hobby. I can’t be without soap!

I test each recipe and include photos of the process, along with the finished soap. So far, I’ve concentrated on recipes that contain a variety of additives, rather than on fancier soaps such as: swirled, 3D, stained glass, multiple layers and/or embeds. I’ve made these soaps in the past, and intend to do so again, but to effectively show such examples, that requires lots of photos. As I’m working on book #4 of the Yolanda’s Yummery series, I unfortunately don’t have time to make AND photograph any intermediate or advanced soap recipes.

However, I’d like to share a very basic presentation tip for packaging your finished soap. Here’s a brief excerpt from my latest soap crafting eBook, Happy Birthday Melt and Pour Soap Recipes.

Be creative! The best part about your soapy gift is that once it’s properly wrapped in cling wrap, you can decide how to present it to the birthday guy or gal. Since it’s not for sale, you don’t have to concern yourself with INCI terms and labels. You technically don’t even have to label it unless you want to. It’s up to you to list the ingredients as a courtesy so that if someone may be allergic to an ingredient they can regift your soap. To give you some ideas, I’m including the same soap with three different labels in the next section.

One of the simplest ways of presenting your soapy gift is to add it to a gift bag. Gift bags are easy to find in any discount store and they’re inexpensive. They come in such a variety of colors and sizes.

Ribbons also help make a lovely handcrafted creation stand out, whether wrapping the soap or a gift bag or box. If giving a gift bag of soap, you can line it with colorful crinkle cut shred or tissue paper—also available in a wide array of colors.

Say Happy Birthday with hand crafted soap! This unique book contains eight original recipes for all budgets along with melt and pour information and birthday soap presentation tips. Includes 30+ color photos.

LINKS: 

AmazonAmazon UKB&N NOOKKobo, Scribd

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Tropical Paradise Melt & Pour Soap Recipe

By Lisa Maliga, © 2015

tropicalsoapgroupWhen I go to a party store and see the vibrant luau section, I always want to buy the tiki lamps, hula skirts, leis, colorful napkins and paper plates and throw a big party. Doesn’t matter what time of year, it represents that perpetual summer—which can be good if you like warm weather and tropical scenes.

I decided to create a fun recipe to share with you. When the soaping bug hits, it hits hard and this’s the result. Tropical Paradise is a little more involved than a basic single pour method, but not much. Plus, the results are more 3-D!

I chose white soap base as that’s what I had on hand and I wanted a pastel colored theme rather than neon colors. Of course, you can use clear soap base and have a more dramatic looking contrast between clear soap and bright green or whatever color you choose mini palm tree embeds.

Both molds came from the discount store and cost $1 each. One is a storage container; the other is a plastic ice cube tray. Pictured here are the ingredients including, from left to right: containers of mica, white soap base, ice cube tray, and storage containers. The colorful tropical themed napkin is sold in a package of 20. The napkin can be used for wrapping but only after the soap has first been wrapped in cling wrap–otherwise the colors will run.

Ingredients:

1 pound white or clear soap base

Green mica

Pink mica

1 teaspoon tropical type fragrance oil [mango, coconut, pineapple, orange, tropical blend, etc.]

Molds:

3 oval or rectangular molds [4 oz each]

8 cavity mini palm tree molds [approx. 2 oz total]

tropicalsoaptreesInstructions for Palm Tree Mold:

Slice the soap base into small cubes. Just before the soap is fully melted, add the colorant. Adding fragrance to them is optional. Stir well. Slowly pour into the molds. Spritz away bubbles with rubbing alcohol. Allow soap to harden in fridge, freezer, or remain at room temperature. Remove from molds. This soap will solidify within minutes. Remove and set aside.

NOTE: If you live in an area with low humidity, it’s best to allow this soap to freeze so that it’ll be even easier to keep the little soap inserts/embeds from melting when pouring the second layer.

Instructions for Oval/rectangular Mold:

Prepare your molds by placing one to three of the mini palm trees on the bottom.

Slice up soap base into small cubes and melt. Stir well and add colorant. Add fragrance. Don’t pour it when it’s too hot, make sure it’s cooled down so it won’t melt the mini palm tree embeds. Then pour a small amount into molds, about half the size of your intended soap bar [2 ounces or so]. Spritz away any bubbles with rubbing alcohol. Allow soap to harden slightly. Test this by touching it gently with your finger. The surface should be firm but you’ll feel a little give as it won’t be completely solid. Now add more of the mini palm trees. Pour the rest of the soap so that it covers them, although you can have it so the palm trees stick out! Allow to solidify. Once it’s hardened remove from the mold. Make sure soap is at room temperature before wrapping. Wrap in cling wrap and label.tropicalsoapbars

Learn more about soap crafting! Check out my book titles and articles here: soapmaking stuff

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Give the Gift of Hand Crafted Soap!

By Lisa Maliga, copyright 2015-2016

I don’t ordinarily change book covers one week after launching a new title. In fact, changing a book cover is something I don’t like to do unless it’s necessary. After all, it takes quite some time to upload it to the bookstores, my blogs, website and places like Face Book, Pinterest, Twitter, etc.

The first time I saw the baby pink Happy Birthday Melt and Pour Soap Recipes cover objectively was on my Kindleboards signature line after updating it. Checking to see if the titles were in correct order, I scarcely noticed the new title. In other words, it was too subdued to attract my attention  due to the pale background and white font. Then I wondered how many others had overlooked the cover?

sigline

Clearly, I needed a brighter cover. I carefully scrutinized other books and eBooks on Amazon in the crafts section, not just the soap and candles area, and found more inspiration. I wanted a cheerful cover, as birthdays are generally joyful events.

After receiving the new cover, I posted both book covers on two different Face Book pages to get peoples’ opinions ranging from authors, readers and cover designers. I’d also posted it in a small cover size, similar to what’s seen on most online bookstores. Most people chose the second book cover.

So, here it is – a new book with a newer cover!happy birthday melt and pour soap recipes lisa maliga ebook

LINKS:
Amazon, Amazon UK, B&N NOOKKobo, Scribd

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purple24kgoldsoap
24K True Gold Soap~what a gift!

Happy Birthday Melt and Pour Soap Recipes ~ New eBook + Excerpt

By Lisa Maliga, copyright 2015

happy birthday melt and pour soap recipes lisa maliga ebookSay Happy Birthday with hand crafted soap! This unique book contains eight original recipes for all budgets along with melt and pour information and birthday soap presentation tips. Includes 30+ color photos. This eBook contains:

~ Original, tested recipes

~ Photographs of all soap recipes

~ Packaging and labeling ideas

~ Melt and pour soap base facts and tips

~ Online supplier links

INTRODUCTION

Do you know of someone that will be celebrating a birthday soon? Have you picked out a present for them? Are you a creative individual who enjoys making gifts for others? If so, now you can make memorable hand crafted gifts for friends and family. A gift that will be longer lasting than a birthday cake or cupcake – and just as nice looking! A gift that contains no calories! Handmade soaps are easy to make in an array of colors, shapes, and scents. Custom make a gift that will be remembered well after the celebrant’s birthday.  

Best of all, the soap recipes you’ll read about in Happy Birthday Melt and Pour Soap Recipes are easy to make. They are also designed for all budgets and you may already have the molds and other ingredients available in your kitchen. While the main ingredient, melt and pour soap base, can be found in many crafts and hobbies stores, there are several online places where you can shop for your soap, fragrance, colorant, molds and labels and packaging. Additionally, you can find most of your packaging in discount stores and supermarkets.

LINKS: 

Amazon, Amazon UK, B&N NOOKKobo, Scribd

WIN A VARIETY OF BOOKS! Sign up for The Discerning Readers’ Newsletter at: http://eepurl.com/UZbE9