The Soapmaker’s Guide to Online Marketing ~ Now in Paperback!

By Lisa Maliga, copyright 2017

The Soapmaker’s Guide to Online Marketing was first published in 2013. I’ve taken the time to update and expand this helpful book for those of you who are selling [or thinking about selling] bath and body products online. Back in 2004, I opened up my store, EverythingShea.com. I started off knowing very little about how to get people to visit my little website. I’m sharing what I’ve learned with anyone who wishes to get more customers. 

Best of all, this book is still the same low price it was when it first was published in June 2013. However, one thing’s changed — there finally is a paperback edition!

Much of the information in this book is also helpful for those creative people who sell other types of arts and crafts online.

♦♦♦

Soapmakers and crafters, learn how to grow your online presence! “The Soapmaker’s Guide to Online Marketing” is packed with detailed information on designing, building, and promoting your website. Learn how to write a press release. Get loads of free and low cost promotional ideas. Attract customers by blogging, making videos, and showing off enticing photos of your soaps and/or other bath and body products. Written by the author of “The Joy of Melt and Pour Soap Crafting” and more than a dozen other soap crafting books.

You’ll get:

♦ Successful SEO tips
♦ Free online and offline website promotion tips
♦ Helpful photo guidelines
♦ Video ideas
♦ 100+ updated links
♦ Getting product reviews
♦ Set up your work/crafting area
♦ Wholesaling and labeling guidelines
♦ Avoiding online fraud
♦ Tips on creating your product line
♦ Basic soap recipes
♦ More than 30 resources

Check out my new book trailer!

Where to buy links:

Amazon: https://www.amazon.com/Soapmakers-Guide-Online-Marketing-ebook/dp/B00D5YX9IS
Amazon UK: https://www.amazon.co.uk/Soapmakers-Guide-Online-Marketing-ebook/dp/B00D5YX9IS
B&N: http://www.barnesandnoble.com/w/the-soapmakers-guide-to-online-marketing-lisa-maliga/1115476903?ean=9781540862976
iTunes: https://itunes.apple.com/us/book/id804457652
Kobo: https://www.kobo.com/us/en/ebook/the-soapmaker-s-guide-to-online-marketing-3
Scribd: https://www.scribd.com/book/230453462/The-Soapmaker-s-Guide-to-Online-Marketing
Smashwords: https://www.smashwords.com/books/view/322570

 

Looking for a Soap Crafting Supplier?

By Lisa Maliga copyright 2015

Soap Bases

This is an excerpt from Chapter 8 of my latest eBook, Organic and Sulfate Free Melt and Pour Glycerin Soap Crafting Recipes.

I used to buy my herbs, soap bases, molds and oils from suppliers in buildings rather than online. Nowadays, I order online because I make soap part time and don’t sell it. Over the years, I’ve learned what makes a good supplier — one that you will order from repeatedly.

Website:

It helps if the site is visually appealing, showing photos of their supplies. How well laid out is the site? Does it have a prominently placed search feature? Can you find the type of soap base you need? Are the soap base’s ingredients listed? What other products are available from fragrances to molds to packaging?

Prices:

Fragrances & Essential Oils

This is where you’ll want to shop around to compare where you can get the best value. Do they sell their soap by the pound, two-pound container, or only in larger quantities? Keep a list either on a computer document or on a pad of paper and write down the amounts that a given supplier charges. Do they have a sale page; a closeout section/discontinued products area? Perhaps they have a customer rewards program that will help if you plan to purchase a lot of soap. Do they offer coupons, discounts or free shipping? Is there an order minimum? By scrutinizing the site, you may end up saving money. If you’re a newbie to soap crafting, it’s practical to order the smallest sizes available so that you don’t end up with products that you never use or have to sell/give away.

Variety of Products:

Large suppliers like Brambleberry.com carry an array of products. This is the ultimate convenience in one-stop-shopping. If you’re just starting out and have to buy most of your soap bases, scents, molds, colorants, etc. you can also fill your shopping cart with way more than originally anticipated, so be careful.

Types of Payment:

Do they accept PayPal, major credit cards, eChecks, money orders, cashier’s checks, C.O.D. or other payment options? Can you snail mail them a check? Do they accept international orders? Do you need to register to make a purchase or can you bypass registration? Can you order online, via phone, fax, snail mail or email?

About the Company:

How long have they been in business? Are they online only or do they have a storefront? Do they provide free soap making/soap crafting resources? Does the owner or owners make soap and have an extensive background in soap/bath and body products crafting? Do they have a blog? If so, how frequently is it updated? Are they on social media sites like Facebook, Pinterest, Twitter, LinkedIn, Instagram, etc? Do they offer discounts or coupons? Are there free video tutorials, and/or recipes? Do they sell eBooks and books?

Find out more about suppliers and soap crafting here: Organic and Sulfate Free Melt and Pour Glycerin Soap Crafting Recipes

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