Initially, this book was going to be all about soap crafting for the frugal. The problem is– I’m not a frugal person when it comes to soap crafting. For me, it’s worth it to spend a certain amount of money to get the right ingredient or mold or whatever’s needed to make soap. Sure, if it’s on sale, that’s a bonus. I’ve even stocked up on ingredients that are on sale that I ended up giving away because I had no use for them.
Then I thought about supermarket soaping and essentially that’s what this book is all about – using ingredients that you can find in your local supermarket. I’m a fan of watching cooking and baking shows. So, I’ve learned a lot about the process a chef goes through to make an exquisite dinner or a show stopping dessert. Yes, I’ve watched Master Chef, Hell’s Kitchen, Kitchen Nightmares, Food Network Star, Cake Boss, and Save My Bakery—along with several other foodie type shows on various channels. I’ve seen people cook in fancy restaurant kitchens, in small food trucks, and over campfires and grills. And that’s when it hit me, write a book that’s dedicated to those who love food AND soap!
In Fun Foodie Soap Crafting, you’ll learn what food can be added to soap, and how to make soap that looks like food. There’s a special section on pretty packaging and labeling so you can present your soapy gifts, and much more. As with my other soap crafting books, all the recipes have been tested. I’ve even used a new melt and pour soap base so that I can offer feedback on it for those of you who want to try it.
There are so many different varieties of soap we can make, so many endless combinations, so much room to harness our creativity. As always, I encourage this as it benefits your creative side and those who use your soapy products. Fun foodie soap crafting is a great way to spend time with an interested child and give them the opportunity to learn a new skill. It’s nice for people of all ages to make and later package as gifts for just about any occasion. You might want to make lots more soap after trying this wonderful hobby. I say, go for it!
I’m no stranger to craft fairs and farmer’s markets as a customer. I’ve attended these types of events since I was a kid. They’re fun to go to and I know what to look for when shopping for soap and other bath and body products.
What initially attracts my attention is how the soap is displayed. Nice, neat rows of soap? Stacks of the stuff? Baskets, containers or little tubs brimming with it? Soap that needs to be cut for you like wheels of cheese [think Lush]. Soap loaves? Some shelves flaunting your soapy wares? For lots of brilliant examples, go to Google images and type in “soap displays for craft shows.” You’ll see loads of ideas in just the first few images.
The Scents of the Season
I’ve read and seen that there are certain scents that sell better in the warm weather than around Christmas or in cold weather. In warm weather, the trend is for lighter fragrances like florals, especially lilac, lily of the valley, sweet pea, anything with the word “blossom” in it, and fruity scents. Consider the fruits that ripen during the warmer months: Strawberries, peaches, watermelon, mangoes, papayas, blueberries, plums, etc. Vanilla is a warm aroma that is associated with baking but is good any time of year. You can’t go wrong with a fresh green herbal fragrance or one reminiscent of the garden, like mints, thyme, or rosemary. Then you have the perennial citrus favorites: lemon, lime, orange, and grapefruit. You’ll attract customers with fragrances that smell like the elements: ocean breeze, tropical rain, fragrant meadows, country roads, or forests.
In the fall and winter, the aromas are a little heavier. Say hello to pumpkin–that’s a perennial fall through Christmas favorite. And for Christmas, you’ll have candy cane/peppermint, eggnog, balsam, bayberry, cinnamon, Christmas tree/evergreen, mulberry, and frankincense and myrrh.
To Wrap or Not to Wrap?
Unwrapped soap, [naked soap], shows off the products to the fullest advantage. You can clearly see the size, color, and texture. The customer can get up close, and smell the aroma. The problem with naked soap is that it’ll be handled by anyone. Also, by not having labels people with allergies won’t see if it contains a potential problem ingredient. A label should be included with each soap whether it’s written on a chalkboard, printed on a sign, available on slips of paper or on the backs of business cards.
Which leads to how you bag your bars of soap. No matter what type of bag you use, always include a business card/flyer/brochure/postcard that has your vital stats like your website address, email, business address, phone number, and all-important company name. If you’re a wholesaler make sure that’s mentioned in your promotional literature. That customer might own a hotel, bed and breakfast, or shop that will be very interested in your products.
Who doesn’t love free samples? I do, but I don’t expect them. Unfortunately, some people think you should not only provide freebies, but you should either give your soap away or offer substantial discounts. And they’ll come up with some pretty wacky reasons as to why they’re so privileged. Including little bars or slices of soap [along with your contact information] is a goodwill gesture. It often leads to more sales. It’s also recommended that you clearly label the name of the soap/product freebie along with a brief description. Lavender Soap is usually sufficient for people to figure out what it is, but that perennial kiddie favorite, Monkey Farts, might need a few keywords to explain that it’s a fruity or coconutty soap.
Pricing – Buy 3 get the fourth bar free or any variation that promises a free bar of soap will get me over to your booth in a flash! People enjoy getting bargains.
Soapmaker, Salesperson—or Both?
Standing behind a booth all day selling your wares can be a challenging to the more reserved soapmaker. However, you’re the expert. You know every aspect of your soaps from ingredients to oils to molds to packaging. Sometimes dealing with various personality types can be taxing. You’ll encounter the inevitable free sample trolls and the free recipe trolls. In other words, there will be people who want to do exactly what you do. You can’t control that. I’ve seen and read about this countless times. Just be polite and don’t indulge them.
Some soapers prefer having a salesperson do their work for them. Whether an employee, or a relative or friend, as long as they can effectively answer questions and promote your products. And please be a conscientious soaper that has extensive knowledge of your product along with lots of experience when it comes to making it! Many times, I’ve wandered into a crafting forum and seen newbies in despair over their soaping boo-boos that have come belatedly to their attention during a craft show. That includes soap that started as sapphire blue in the morning but the sunlight faded it to pale blue or even bone white. Soaper, know your products!
Another advantage soapmakers have by selling their wares at a public venue is the opportunity to meet customers and listen to their needs. You’ll see trends in fragrances. After the venue is over, take inventory and see what your hot sellers are and what doesn’t do as well. You might consider offering a special ordering service to those that want unfragranced soaps or palm-free soaps, etc. Perhaps you have many fragrances/essential oils that aren’t used in your current product line—if you have customized scenting you’ll attract new customers.
Whether you sell soap and supplement it with other products, packaging it in a gift basket is another way to attract interested customers – no matter what time of year.
Have lots of fun, sell lots of soap and know that you’re making the world a cleaner place one customer at a time!
Melt and pour glycerin soap should be wrapped in shrink wrap or plastic wrap. This is done for two reasons. 1. It preserves the moisture. 2. You can see the product. Although this slightly narrows your range of possibilities, packaging and labeling your handcrafted melt and pour soap doesn’t have to be boring. You can also use cling wrap in various colors and designs.
You can shrink wrap your soap with a special machine or with a heat gun used at the lowest setting. Personally, I haven’t ever used a machine to wrap my soap as I prefer the simple and economical method of using cling wrap and neatly taping the soap with a glossy finish tape.
You can have a theme to your soap such as floral, nautical, children’s, geographical, holiday, etc. Once it’s wrapped in clear plastic, you can tie a ribbon or strip of fabric around the soap to decorate it. Muslin, organza and net coverings could be used. Your presentation can be as simple or ornate as you choose. The easiest way to present your soap is to include it in a gift basket. Add in other bath and body products such as lotions, shampoo, conditioner, comb and brush, powder, perfume, wash cloths/towels, a loofah mitt, etc. Gift baskets [or bags] are great for a theme. For example, a children’s gift basket can include toys, and your soap could be added in inventive ways such as having a teddy bear holding it or placing it in the back of a toy car or truck.