The Soapmaker’s Guide to Online Marketing ~ Now in Paperback!

By Lisa Maliga, copyright 2017

optimized-the_soapmakers_guide_to_online_marketing_kindleThe Soapmaker’s Guide to Online Marketing was first published in 2013. I’ve taken the time to update and expand this helpful book for those of you who are selling [or thinking about selling] bath and body products online. Back in 2004, I opened up my store, EverythingShea.com. I started off knowing very little about how to get people to visit my little website. I’m sharing what I’ve learned with anyone who wishes to get more customers. 

Best of all, this book is still the same low price it was when it first was published in June 2013. However, one thing’s changed — there finally is a paperback edition!

Much of the information in this book is also helpful for those creative people who sell other types of arts and crafts online.

♦♦♦

Soapmakers and crafters, learn how to grow your online presence! “The Soapmaker’s Guide to Online Marketing is packed with detailed information on designing, building, and promoting your website. Learn how to write a press release. Get loads of free and low cost promotional ideas. Attract customers by blogging, making videos, and showing off enticing photos of your soaps and/or other bath and body products. Written by the author of “The Joy of Melt and Pour Soap Crafting” and more than a dozen other soap crafting books.

You’ll get:

♦ Successful SEO tips
♦ Free online and offline website promotion tips
♦ Helpful photo guidelines
♦ Video ideas
♦ 100+ updated links
♦ Getting product reviews
♦ Set up your work/crafting area
♦ Wholesaling and labeling guidelines
♦ Avoiding online fraud
♦ Tips on creating your product line
♦ Basic soap recipes
♦ More than 30 resources

Check out my new book trailer!

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Where to buy links:

Amazon: https://www.amazon.com/Soapmakers-Guide-Online-Marketing-ebook/dp/B00D5YX9IS
Amazon UK: https://www.amazon.co.uk/Soapmakers-Guide-Online-Marketing-ebook/dp/B00D5YX9IS
B&N: http://www.barnesandnoble.com/w/the-soapmakers-guide-to-online-marketing-lisa-maliga/1115476903?ean=9781540862976
iTunes: https://itunes.apple.com/us/book/id804457652
Kobo: https://www.kobo.com/us/en/ebook/the-soapmaker-s-guide-to-online-marketing-3
Scribd: https://www.scribd.com/book/230453462/The-Soapmaker-s-Guide-to-Online-Marketing
Smashwords: https://www.smashwords.com/books/view/322570

 

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Vanilla Bean Melt & Pour Soap Recipe ~ FREE eBook!

By Lisa Maliga, copyright 2016

After writing and making the recipes for Kitchen Soap for Chefs: 4 Easy Melt & Pour Soap Recipes, I came up with yet another cool soap idea that I hadn’t published before. In fact, I used to sell it when I had my Everything Shea business, but it went by another name. I changed two of the ingredients, but it’s pretty similar and it’s now called Vanilla Bean soap. I have my almost year-long baking binge to thank for this recipe, too. So if you’re looking for a fun and easy soap recipe to make for the holidays or just because, here it is…

Vanilla Bean Melt & Pour Soap Recipe

vanillasoapcover2Learn how easy it is to make this creamy melt and pour soap with natural vanilla beans. This type of soap is wonderful for all skin types and would make an excellent addition to any bath & body gift basket!

Get this FREE eBook at these fine online stores!

Amazon: Vanilla Bean Melt & Pour Soap Recipe
Amazon UK: Vanilla Bean Melt & Pour Soap Recipe
B&N NOOK: Vanilla Bean Melt & Pour Soap Recipe
iTunes: Vanilla Bean Melt & Pour Soap Recipe
Kobo: Vanilla Bean Melt & Pour Soap Recipe
Scribd: Vanilla Bean Melt & Pour Soap Recipe
Smashwords: Vanilla Bean Melt & Pour Soap Recipe

 

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Kitchen Soap for Chefs: 4 Easy Melt & Pour Soap Recipes ~ New eBook Serves Cooks & ‘The Walking Dead’ Fans

By Lisa Maliga, copyright 2016

It’s almost a month until The Walking Dead returns for a seventh season. There are six seasons where no one’s seen Daryl bathe or shower. Of course, when we left him back in April in the episode “Last Day on Earth”, he wasn’t thinking about cleaning up. In fact, with the introduction of Neagan and Lucille, Daryl wasn’t looking too good. 

While I’m looking forward to the return of the show on October 23, there’s a part of me that doesn’t want to know who Lucille’s going to meet up close and personal. Yes, I’ve read the rumors and have visited some sites that have leaked photos and other news. However, I’ve been too busy making soap [and French macarons] to do more than glance at the information. I’ll find out for sure next month. I’ve waited this long, what’s another four weeks?

I received a wonderful gift from a friend who’s also a fan of the show and of the Daryl Dixon character. I was so pleased with how appropriate it was that I used it in this photo:

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As many chefs know, coffee removes strong odors such as onions, garlic, fish, and meat. It’d probably be great for a guy like Daryl after some run-ins with zombies…and maybe a few of Neagan’s unpleasant companions. People who probably don’t have access to hot and cold running water and soap. If they did, I have a hunch they’d all like some Espresso Coffee Kitchen Soap.

So, I’d like to introduce my latest soap crafting eBook. Naturally, I made all the soaps and took photos of them. I was running low on soap. Now, my soap dishes and soap cabinet are full again.

Kitchen Soap for Chefs: 4 Easy Melt & Pour Soap Recipes

It’s easy to create chef’s soap in your kitchen. Quickly cook up a batch of soap that will wash away strong kitchen odors. Now you can make excellent smelling and deodorizing soaps with four classic and carefully tested recipes.

For less than the price of a cup of coffee you’ll get:

  • Original, kitchen-tested recipes
  • Photographs of all recipes and soap bases
  • Fragrance and essential oil information
  • Types of soap molds
  • Where to buy links
  • FREE on Kindle Unlimited

Kindle link: Kitchen Soap for Chefs: 4 Easy Melt & Pour Soap Recipes

Kindle UK link: Kitchen Soap for Chefs: 4 Easy Melt & Pour Soap Recipes

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http://eepurl.com/UZbE9

French Macaron Baking Adventures, Part 11: Blackberry Macaron Blues

By Lisa Maliga, copyright 2016

blackberrymacs1
Blackberry buttercream is purple but the shells aren’t!

I’ve got the blackberry macaron blues. I’ve tried twice and both times the shell color isn’t blue, isn’t purple, isn’t black. I wanted “Purple Rain” colored macarons. I love that color. I love that Prince was fond of royal purple. The bottle of gel colorant is that hue. But the results are quite different.

I got the purple buttercream that I wanted. However, by using a violet mica colorant, the shells aren’t purple. Mica colorants are used for soap crafting but the ingredients aren’t harmful as they’re derived from minerals. I was doing this as an experiment and there were no negative results — just a lack of purple!

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Purple mica colorant

 

The purple mica has a sheen to it—which is what makes the soap sparkle a bit but won’t do that to a macaron shell.

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Purple soap colored with mica. The flecks are real 24K gold leaf

For my second attempt I used a purple gel colorant for the shells. After separating my egg whites and placing them on the counter to age overnight, I emptied out the piping bag with the purple buttercream filling into a mixing bowl. The blackberry jam tasted no different from the strawberry jam I used in my first buttercream. I figured adding fresh blackberries would change the taste. All I did was cook the blackberries in a tiny bit of water and mash up the berries. Then I strained them, poured the seedless remainders into the buttercream, and mixed it with a mixer for several minutes. It was loosely incorporated. But 24 hours later you can see how it’s separating. The resulting mess looks curdled but it’s not. This time the fresh blackberries can be tasted. But the macarons are messy to eat!

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Blackberry buttercream filling
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The separation of buttercream and blackberries seen here

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The above photo shows drops of blackberry juice. Maybe someone can use this idea for Halloween if you want a blood theme, just use fresh blackberries–or raspberries!

Next week I’ll test a fantastic new fruity macaron recipe and a brand new type of colorant!

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An Excerpt from “Liquid African Black Soap Recipes for Skin and Hair”

By Lisa Maliga, copyright 2016

ABSliquidafricanblacksoaprecipes3DMy newest eBook, Liquid African Black Soap Recipes for Skin and Hair has just been released this month and is free on Amazon.com, Barnes and Noble NOOK, Kobo, iTunes, Scribd, Smashwords and on other online stores. 

For the record, I’d like to state why an author of books on soap crafting and shampoo bars is actually writing about liquefying soap!

Why Liquid African Black Soap?

As I’ve written about shampoo bars and soap, it may seem unusual for me to write about liquefying soap. However, African black soap isn’t your ordinary bar soap. It’s the softest soap I’ve ever used. In fact, I’ve formed it into soap balls. However, by liquefying it you’ll find that it’s simpler to use as either a shampoo and/or a facial/body soap. You can apply the soap with a washcloth, bath pouf, sponge, sock, soap bag or loofah, depending on how much of a scrubby surface you want. I’ve found that a simple $1 bath pouf increases the lather of the liquefied soap and doubles as an effective skin exfoliator. While solid African black soap can work in a bath pouf, it’s easier and more economical to use it in liquid form. In the following recipes, I give approximate amounts for each 2-ounce size. The more African black soap you add, the less water, the thicker the resulting liquid soap.

I also like to change my shampoo bars for liquid African black soap every few weeks.

Here’s the official blurb:

Make your own liquid African black soap in minutes! Includes five easy recipes using natural ingredients. You also receive information about essential oils and where to buy links for African black soap and other healthy additives. “Liquid African Black Soap Recipes for Skin and Hair” makes a great companion book to “Nilotica [East African] Shea Body Butter Recipes [The Whipped Shea Butter Series], Book 1” and “How to Make Handmade Shampoo Bars.”

Available at the following online stores. This eBook is FREE.

Amazon: Liquid African Black Soap Recipes for Skin and Hair
Amazon UK: Liquid African  Black Soap Recipes for Skin and Hair 
Barnes & Noble NOOK: Liquid African  Black Soap Recipes for Skin and Hair
iTunes: Liquid African Black Soap Recipes for Skin and Hair
Kobo: Liquid African Black Soap Recipes for Skin and Hair
Scribd: Liquid African Black Soap Recipes for Skin and Hair
Smashwords: Liquid African Black Soap Recipes for Skin and Hair

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 Win free books and a box of macarons!
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Activated Charcoal Soap Benefits

By Lisa Maliga, copyright 2015

Activated charcoal is the type of coal you want to use any time of the year! Here’s an excerpt from my eBook, Organic and Sulfate Free Melt and Pour Glycerin Soap Crafting Recipes

Nope, it’s not found in your outdoor gardening section in lumps of coal that’s coated with lighter fluid. Charcoal is very porous and is known for purifying water. Activated charcoal has been used as an antidote for poisons. It’s often used in hospitals to help with drug overdoses. There are various types of activated charcoal that you can buy for only a few dollars per ounce. The main types are: activated bamboo charcoal, activated coconut shell charcoal that has a neutral pH, and activated hardwood or willow bark charcoal.

Activated charcoal from coconut shells is a natural body deodorizer that also has cleansing and exfoliating properties. As it’s highly absorbent, it may help draw dirt from the pores, so this is a handy soap for very active/athletic people or those who live in urban areas.

Storage Tips: Activated charcoal should be stored in a container [NOT a bag] with a securely closed lid. By keeping it airtight, charcoal will not attract pollutants. Well-stored charcoal has an indefinite shelf life.

Also, when opening the container of charcoal, do so slowly and carefully due to the fineness of this ingredient. If you open it too quickly, you might spill some. If so, clean the surface right away!

charcoalcherry
Activated Charcoal Soap

As you can see, the color is jet black yet the suds are nice and white. Using any type of clear melt and pour glycerin soap base is recommended if you want this dramatic color. Another advantage to this type of soap is that you don’t have to be concerned about a fragrance or essential oil changing the color.

In my eBook I include two [2] different recipes for soap that contains activated charcoal. Yes, I love the stuff!

Read more about activated charcoal and other wonderful additives in this one of a kind eBook! Organic and Sulfate Free Melt and Pour Glycerin Soap Crafting Recipes

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Oatmeal + Honey + Goat’s Milk Soap Recipe

By Lisa Maliga, copyright 2011-2016

 

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Oatmeal + Honey + Goat’s Milk Soap

This is my favorite soap to make as it’s so good for one’s skin and is gentle enough to use for a facial soap. the following recipe is from my eBook, THE JOY OF MELT AND POUR SOAP CRAFTING.

 

Oatmeal + Honey + Goat’s Milk Soap

Ingredients:

16 ounces white soap base
1/4 cup ground oatmeal [rolled oats, not instant oatmeal]
1 teaspoon organic honey
1 teaspoon powdered goat’s milk
1 teaspoon vanilla fragrance
OR oatmeal, milk & honey fragrance [optional]

Mold:

4 four-ounce molds

Instructions:

Slice up soap base into small cubes and melt. If not using goat’s milk base, add the powdered goat’s milk. Just before it’s fully melted add oatmeal and honey. Stir well. Add fragrance and remove from heat. When soap is just starting to form a layer, pour into molds. Spritz away any bubbles with rubbing alcohol. Allow soap to harden in fridge, freezer, or remain at room temperature. Remove from molds. Make sure soap is at room temperature before wrapping. Wrap in cling wrap and label. 

the joy of melt and pour soap crafting by lisa maliga
Click for link

Oatmeal Note: The above method will create a soap bar with oatmeal on one side only. To make Oatmeal+Honey+Goat’s Milk with the oatmeal suspended throughout the soap, you must stir in the oatmeal, turn off the crock pot OR double boiler, and stir occasionally for approximately 5-10 minutes while the soap mixture thickens. 

eBook link: https://lisamaliga.wordpress.com/nonfiction-books/the-joy-of-melt-and-pour-soap-crafting

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