The Soapmaker’s Guide to Online Marketing ~ Now in Paperback!

By Lisa Maliga, copyright 2017

optimized-the_soapmakers_guide_to_online_marketing_kindleThe Soapmaker’s Guide to Online Marketing was first published in 2013. I’ve taken the time to update and expand this helpful book for those of you who are selling [or thinking about selling] bath and body products online. Back in 2004, I opened up my store, EverythingShea.com. I started off knowing very little about how to get people to visit my little website. I’m sharing what I’ve learned with anyone who wishes to get more customers. 

Best of all, this book is still the same low price it was when it first was published in June 2013. However, one thing’s changed — there finally is a paperback edition!

Much of the information in this book is also helpful for those creative people who sell other types of arts and crafts online.

♦♦♦

Soapmakers and crafters, learn how to grow your online presence! “The Soapmaker’s Guide to Online Marketing is packed with detailed information on designing, building, and promoting your website. Learn how to write a press release. Get loads of free and low cost promotional ideas. Attract customers by blogging, making videos, and showing off enticing photos of your soaps and/or other bath and body products. Written by the author of “The Joy of Melt and Pour Soap Crafting” and more than a dozen other soap crafting books.

You’ll get:

♦ Successful SEO tips
♦ Free online and offline website promotion tips
♦ Helpful photo guidelines
♦ Video ideas
♦ 100+ updated links
♦ Getting product reviews
♦ Set up your work/crafting area
♦ Wholesaling and labeling guidelines
♦ Avoiding online fraud
♦ Tips on creating your product line
♦ Basic soap recipes
♦ More than 30 resources

Check out my new book trailer!

the_soapmakers_guide_to_online_marketing

Where to buy links:

Amazon: https://www.amazon.com/Soapmakers-Guide-Online-Marketing-ebook/dp/B00D5YX9IS
Amazon UK: https://www.amazon.co.uk/Soapmakers-Guide-Online-Marketing-ebook/dp/B00D5YX9IS
B&N: http://www.barnesandnoble.com/w/the-soapmakers-guide-to-online-marketing-lisa-maliga/1115476903?ean=9781540862976
iTunes: https://itunes.apple.com/us/book/id804457652
Kobo: https://www.kobo.com/us/en/ebook/the-soapmaker-s-guide-to-online-marketing-3
Scribd: https://www.scribd.com/book/230453462/The-Soapmaker-s-Guide-to-Online-Marketing
Smashwords: https://www.smashwords.com/books/view/322570

 

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Vanilla Bean Melt & Pour Soap Recipe ~ FREE eBook!

By Lisa Maliga, copyright 2016

After writing and making the recipes for Kitchen Soap for Chefs: 4 Easy Melt & Pour Soap Recipes, I came up with yet another cool soap idea that I hadn’t published before. In fact, I used to sell it when I had my Everything Shea business, but it went by another name. I changed two of the ingredients, but it’s pretty similar and it’s now called Vanilla Bean soap. I have my almost year-long baking binge to thank for this recipe, too. So if you’re looking for a fun and easy soap recipe to make for the holidays or just because, here it is…

Vanilla Bean Melt & Pour Soap Recipe

vanillasoapcover2Learn how easy it is to make this creamy melt and pour soap with natural vanilla beans. This type of soap is wonderful for all skin types and would make an excellent addition to any bath & body gift basket!

Get this FREE eBook at these fine online stores!

Amazon: Vanilla Bean Melt & Pour Soap Recipe
Amazon UK: Vanilla Bean Melt & Pour Soap Recipe
B&N NOOK: Vanilla Bean Melt & Pour Soap Recipe
iTunes: Vanilla Bean Melt & Pour Soap Recipe
Kobo: Vanilla Bean Melt & Pour Soap Recipe
Scribd: Vanilla Bean Melt & Pour Soap Recipe
Smashwords: Vanilla Bean Melt & Pour Soap Recipe

 

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An Excerpt from “Liquid African Black Soap Recipes for Skin and Hair”

By Lisa Maliga, copyright 2016

ABSliquidafricanblacksoaprecipes3DMy newest eBook, Liquid African Black Soap Recipes for Skin and Hair has just been released this month and is free on Amazon.com, Barnes and Noble NOOK, Kobo, iTunes, Scribd, Smashwords and on other online stores. 

For the record, I’d like to state why an author of books on soap crafting and shampoo bars is actually writing about liquefying soap!

Why Liquid African Black Soap?

As I’ve written about shampoo bars and soap, it may seem unusual for me to write about liquefying soap. However, African black soap isn’t your ordinary bar soap. It’s the softest soap I’ve ever used. In fact, I’ve formed it into soap balls. However, by liquefying it you’ll find that it’s simpler to use as either a shampoo and/or a facial/body soap. You can apply the soap with a washcloth, bath pouf, sponge, sock, soap bag or loofah, depending on how much of a scrubby surface you want. I’ve found that a simple $1 bath pouf increases the lather of the liquefied soap and doubles as an effective skin exfoliator. While solid African black soap can work in a bath pouf, it’s easier and more economical to use it in liquid form. In the following recipes, I give approximate amounts for each 2-ounce size. The more African black soap you add, the less water, the thicker the resulting liquid soap.

I also like to change my shampoo bars for liquid African black soap every few weeks.

Here’s the official blurb:

Make your own liquid African black soap in minutes! Includes five easy recipes using natural ingredients. You also receive information about essential oils and where to buy links for African black soap and other healthy additives. “Liquid African Black Soap Recipes for Skin and Hair” makes a great companion book to “Nilotica [East African] Shea Body Butter Recipes [The Whipped Shea Butter Series], Book 1” and “How to Make Handmade Shampoo Bars.”

Available at the following online stores. This eBook is FREE.

Amazon: Liquid African Black Soap Recipes for Skin and Hair
Amazon UK: Liquid African  Black Soap Recipes for Skin and Hair 
Barnes & Noble NOOK: Liquid African  Black Soap Recipes for Skin and Hair
iTunes: Liquid African Black Soap Recipes for Skin and Hair
Kobo: Liquid African Black Soap Recipes for Skin and Hair
Scribd: Liquid African Black Soap Recipes for Skin and Hair
Smashwords: Liquid African Black Soap Recipes for Skin and Hair

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Activated Charcoal Soap Benefits

By Lisa Maliga, copyright 2015

Activated charcoal is the type of coal you want to use any time of the year! Here’s an excerpt from my eBook, Organic and Sulfate Free Melt and Pour Glycerin Soap Crafting Recipes

Nope, it’s not found in your outdoor gardening section in lumps of coal that’s coated with lighter fluid. Charcoal is very porous and is known for purifying water. Activated charcoal has been used as an antidote for poisons. It’s often used in hospitals to help with drug overdoses. There are various types of activated charcoal that you can buy for only a few dollars per ounce. The main types are: activated bamboo charcoal, activated coconut shell charcoal that has a neutral pH, and activated hardwood or willow bark charcoal.

Activated charcoal from coconut shells is a natural body deodorizer that also has cleansing and exfoliating properties. As it’s highly absorbent, it may help draw dirt from the pores, so this is a handy soap for very active/athletic people or those who live in urban areas.

Storage Tips: Activated charcoal should be stored in a container [NOT a bag] with a securely closed lid. By keeping it airtight, charcoal will not attract pollutants. Well-stored charcoal has an indefinite shelf life.

Also, when opening the container of charcoal, do so slowly and carefully due to the fineness of this ingredient. If you open it too quickly, you might spill some. If so, clean the surface right away!

charcoalcherry
Activated Charcoal Soap

As you can see, the color is jet black yet the suds are nice and white. Using any type of clear melt and pour glycerin soap base is recommended if you want this dramatic color. Another advantage to this type of soap is that you don’t have to be concerned about a fragrance or essential oil changing the color.

In my eBook I include two [2] different recipes for soap that contains activated charcoal. Yes, I love the stuff!

Read more about activated charcoal and other wonderful additives in this one of a kind eBook! Organic and Sulfate Free Melt and Pour Glycerin Soap Crafting Recipes

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Oatmeal + Honey + Goat’s Milk Soap Recipe

By Lisa Maliga, copyright 2011-2016

 

labreatarpitssoap
Oatmeal + Honey + Goat’s Milk Soap

This is my favorite soap to make as it’s so good for one’s skin and is gentle enough to use for a facial soap. the following recipe is from my eBook, THE JOY OF MELT AND POUR SOAP CRAFTING.

 

Oatmeal + Honey + Goat’s Milk Soap

Ingredients:

16 ounces white soap base
1/4 cup ground oatmeal [rolled oats, not instant oatmeal]
1 teaspoon organic honey
1 teaspoon powdered goat’s milk
1 teaspoon vanilla fragrance
OR oatmeal, milk & honey fragrance [optional]

Mold:

4 four-ounce molds

Instructions:

Slice up soap base into small cubes and melt. If not using goat’s milk base, add the powdered goat’s milk. Just before it’s fully melted add oatmeal and honey. Stir well. Add fragrance and remove from heat. When soap is just starting to form a layer, pour into molds. Spritz away any bubbles with rubbing alcohol. Allow soap to harden in fridge, freezer, or remain at room temperature. Remove from molds. Make sure soap is at room temperature before wrapping. Wrap in cling wrap and label. 

the joy of melt and pour soap crafting by lisa maliga
Click for link

Oatmeal Note: The above method will create a soap bar with oatmeal on one side only. To make Oatmeal+Honey+Goat’s Milk with the oatmeal suspended throughout the soap, you must stir in the oatmeal, turn off the crock pot OR double boiler, and stir occasionally for approximately 5-10 minutes while the soap mixture thickens. 

eBook link: https://lisamaliga.wordpress.com/nonfiction-books/the-joy-of-melt-and-pour-soap-crafting

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soap base

Is Melt and Pour Soap Handmade or Handcrafted?

By Lisa Maliga

Copyright 2015-2016

oatmeal cream & honey rebatch soap
Oatmeal, Cream & Honey Soap

I’ve heard and read the argument that any soap that’s made from scratch using oils, liquids and lye is handmade soap. I agree.

There’s the other side of the debate where soapers think that melt and pour soap isn’t handmade. I agree.

Some claim that it’s not handcrafted. I disagree.

I appreciate what made from scratch soap entails. Whether made for personal use or sold online or at crafts fairs, homemade soap is true soap. Those who are new to it may make some mistakes. Fragrances and colors morph, they’ll encounter science-fair worthy lye volcanoes, and they might inadvertently discover DOS [dreaded orange spots] that can appear days or even weeks later. Handmade soap can have a high learning curve for some people. That’s why melt and pour soap crafting is more appealing as crafters don’t have to work with lye and it’s generally considered easier. That may or may not be true as some melt and pour soap crafting techniques are more difficult to master, especially swirling and layering. Yes, even melt and pour soap crafting can be quite time consuming.

Melt and pour soap crafting is a legitimate craft. It’s not just slicing up soap, popping it into the microwave, and getting a perfect bar of soap each time. There are color and fragrance considerations. What, if any, skin-loving additives will you put in your batch? What type of mold will you use? How will you wrap and label your soap?

Nor is it buying a log of soap, cutting it up into a few bars, and wrapping and labeling them. 1. That would be an unscented and uncolored bar of soap. 2. It wouldn’t be handmade or handcrafted — it would be handcut!

Genuine melt and pour soap crafters use the best type of soap base available as they’ve learned what ingredients to look for – and what ingredients to avoid. As I’ve been hand crafting melt and pour soap since 1998, I’ve seen the two standard types of soap base [transparent and opaque] multiply into dozens of different bases such as: shea butter, honey, goat’s milk, avocado oil, yogurt, carrot oil, mango butter, SLS free, etc. I’ve also seen some highly talented crafters out there who make soap in a wide variety of colors and shapes. Handcrafting melt and pour soap has so many wonderful possibilities. Just go to Pinterest and type in the term “M&P” or “melt and pour soap”. You’ll be amazed – and inspired!

Let’s get visual. Here’s a photo of two different types of soap base, transparent and Castile. [Click to enlarge images]. 

soap base
blocks of soap base

A crafter will see this soap base as the raw material. How does it go from nicely wrapped blocks of soap to much smaller and more colorful [and fragrant] bars of soap?

There are several steps from slicing the soap base, melting it, adding colorant and fragrance and pouring the correct amount into a special soap mold.

charcoal cat activated coconut charcoal made by lisa maliga
Black Cat Soap

Here’s the end result. 

See how a raw base can be handcrafted into a dramatically colored and scented bar of soap?

To learn more about making this recipe and other soap crafting information, check out my eBook Organic and Sulfate Free Melt and Pour Glycerin Soap Crafting Recipes

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Interview with a Soapmaker ~ Irena Marchu of Ginger’s Garden

Artisan Shaving Soap Natural Handmade Best
Artisan Shaving Soap Natural Handmade Best

Interviewed by Lisa Maliga, copyright 2015

I’m happy to introduce of Irena Marchu of Ginger’s Garden. Irena is a very experienced soap maker from Rancho Mirage, California, who makes handmade artisan soap. Her array of handmade products include: wet shave soaps, lip balms, lotions [made to order], body wash, body scrub and shower gels containing local ingredients, liquid soap, natural aftershave and natural perfumes.

[Click images to enlarge].

What prompted you to start making soap and/or bath & body products?
My mother and grandmother made soaps, herb infused oils and balms. I am following in their footsteps.

What types of soap do you craft? What types of bath & body products do you craft?

Natural Aftershave Cologne Bay Rom Lime Menthol Citrus Sterling
Natural Aftershave Cologne Bay Rum Lime Menthol Citrus Sterling

I make many types of handmade artisan soaps. This includes cold process soaps, cream soaps and shaving soaps.
My lotions are made with natural oils and butters which are beneficial to the skin.
I also make lip balms, liquid soaps, bubbling bath salts, body scrub made with local dates, men’s aftershave, Zodiac natural perfumes and gift baskets for any occasion.

When did you decide to sell your product[s]?
I’ve made soaps since 1969 and helped my mother sell at local markets. I started to sell professionally in 1991.

Do you sell your products at crafts fairs/markets, bed & breakfasts, stores, etc.?
I sell mostly online and through wholesale accounts.

Do you sell online? If so, what are the advantages or disadvantages?
Yes, I sell online at http://www.gingersgarden.com The advantage of selling online is I don’t need to take my products from place to place.

What is your favorite fragrance or essential oil? What are your most popular scents?
I love well aged, iron distilled Patchouli oil. My most popular scents are my own blends like Suede, Enigma and Amerikesh.

What soap and/or other bath & body crafting books have you read and been inspired by?
I got to meet Alicia Grosso at one of the Soapmaking Conventions. She has a lot of knowledge and her Soapmaking book is one of my favorites.
Kevin Dunn’s Scientific Soapmaking book has information that is not available anywhere else.
I refer to Essential Oil Safety book by Robert Tisserand when I’m making natural perfume blends.

What soap and/or other bath & body videos have inspired you?
When I have the time, I look at swirling videos on Youtube. They give me ideas on how I can make my soaps different.

Where do you get your packaging ideas?
I prefer to keep my packaging simple. My soaps are in boxes to protect them from fingers and dust. I want my packaging to look clean and professional.

What advice would you give to newbies?

ginger's garden soap
Ginger’s Garden Handmade Artisan soap

Anyone that’s just starting on their soapmaking journey needs to read and research, use a lye calculator, know what each oil and butter brings to the table and follow all the safety guidelines. When it comes to handmade artisan soaps, there is no shortcut to making it safely and letting the soaps cure properly.

Do you have any funny anecdotes about unusual customers?
At one of my markets, I had a boy take a bite out of one of my soaps as he thought it was cheese. His facial expression was priceless. One older man took a bite at one of my soap samples as he thought it was a brownie. He quickly realized it wasn’t.

How did you come up with your company’s name?
My middle name is Ginger and I love gardens. That’s how my business name of Ginger’s Garden came about.

IMLotion green cucumber
Ginger’s Garden Lotion

http://www.gingersgarden.com
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