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The Soapmaker’s Guide to Online Marketing ~ Now in Paperback!

By Lisa Maliga, copyright 2017

optimized-the_soapmakers_guide_to_online_marketing_kindleThe Soapmaker’s Guide to Online Marketing was first published in 2013. I’ve taken the time to update and expand this helpful book for those of you who are selling [or thinking about selling] bath and body products online. Back in 2004, I opened up my store, EverythingShea.com. I started off knowing very little about how to get people to visit my little website. I’m sharing what I’ve learned with anyone who wishes to get more customers. 

Best of all, this book is still the same low price it was when it first was published in June 2013. However, one thing’s changed — there finally is a paperback edition!

Much of the information in this book is also helpful for those creative people who sell other types of arts and crafts online.

♦♦♦

Soapmakers and crafters, learn how to grow your online presence! “The Soapmaker’s Guide to Online Marketing is packed with detailed information on designing, building, and promoting your website. Learn how to write a press release. Get loads of free and low cost promotional ideas. Attract customers by blogging, making videos, and showing off enticing photos of your soaps and/or other bath and body products. Written by the author of “The Joy of Melt and Pour Soap Crafting” and more than a dozen other soap crafting books.

You’ll get:

♦ Successful SEO tips
♦ Free online and offline website promotion tips
♦ Helpful photo guidelines
♦ Video ideas
♦ 100+ updated links
♦ Getting product reviews
♦ Set up your work/crafting area
♦ Wholesaling and labeling guidelines
♦ Avoiding online fraud
♦ Tips on creating your product line
♦ Basic soap recipes
♦ More than 30 resources

Check out my new book trailer!

the_soapmakers_guide_to_online_marketing

Where to buy links:

Amazon: https://www.amazon.com/Soapmakers-Guide-Online-Marketing-ebook/dp/B00D5YX9IS
Amazon UK: https://www.amazon.co.uk/Soapmakers-Guide-Online-Marketing-ebook/dp/B00D5YX9IS
B&N: http://www.barnesandnoble.com/w/the-soapmakers-guide-to-online-marketing-lisa-maliga/1115476903?ean=9781540862976
iTunes: https://itunes.apple.com/us/book/id804457652
Kobo: https://www.kobo.com/us/en/ebook/the-soapmaker-s-guide-to-online-marketing-3
Scribd: https://www.scribd.com/book/230453462/The-Soapmaker-s-Guide-to-Online-Marketing
Smashwords: https://www.smashwords.com/books/view/322570

 

An Excerpt from “Liquid African Black Soap Recipes for Skin and Hair”

By Lisa Maliga, copyright 2016

ABSliquidafricanblacksoaprecipes3DMy newest eBook, Liquid African Black Soap Recipes for Skin and Hair has just been released this month and is free on Amazon.com, Barnes and Noble NOOK, Kobo, iTunes, Scribd, Smashwords and on other online stores. 

For the record, I’d like to state why an author of books on soap crafting and shampoo bars is actually writing about liquefying soap!

Why Liquid African Black Soap?

As I’ve written about shampoo bars and soap, it may seem unusual for me to write about liquefying soap. However, African black soap isn’t your ordinary bar soap. It’s the softest soap I’ve ever used. In fact, I’ve formed it into soap balls. However, by liquefying it you’ll find that it’s simpler to use as either a shampoo and/or a facial/body soap. You can apply the soap with a washcloth, bath pouf, sponge, sock, soap bag or loofah, depending on how much of a scrubby surface you want. I’ve found that a simple $1 bath pouf increases the lather of the liquefied soap and doubles as an effective skin exfoliator. While solid African black soap can work in a bath pouf, it’s easier and more economical to use it in liquid form. In the following recipes, I give approximate amounts for each 2-ounce size. The more African black soap you add, the less water, the thicker the resulting liquid soap.

I also like to change my shampoo bars for liquid African black soap every few weeks.

Here’s the official blurb:

Make your own liquid African black soap in minutes! Includes five easy recipes using natural ingredients. You also receive information about essential oils and where to buy links for African black soap and other healthy additives. “Liquid African Black Soap Recipes for Skin and Hair” makes a great companion book to “Nilotica [East African] Shea Body Butter Recipes [The Whipped Shea Butter Series], Book 1” and “How to Make Handmade Shampoo Bars.”

Available at the following online stores. This eBook is FREE.

Amazon: Liquid African Black Soap Recipes for Skin and Hair
Amazon UK: Liquid African  Black Soap Recipes for Skin and Hair 
Barnes & Noble NOOK: Liquid African  Black Soap Recipes for Skin and Hair
iTunes: Liquid African Black Soap Recipes for Skin and Hair
Kobo: Liquid African Black Soap Recipes for Skin and Hair
Scribd: Liquid African Black Soap Recipes for Skin and Hair
Smashwords: Liquid African Black Soap Recipes for Skin and Hair

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charcoalcherry

Activated Charcoal Soap Benefits

By Lisa Maliga, copyright 2015

Activated charcoal is the type of coal you want to use any time of the year! Here’s an excerpt from my eBook, Organic and Sulfate Free Melt and Pour Glycerin Soap Crafting Recipes

Nope, it’s not found in your outdoor gardening section in lumps of coal that’s coated with lighter fluid. Charcoal is very porous and is known for purifying water. Activated charcoal has been used as an antidote for poisons. It’s often used in hospitals to help with drug overdoses. There are various types of activated charcoal that you can buy for only a few dollars per ounce. The main types are: activated bamboo charcoal, activated coconut shell charcoal that has a neutral pH, and activated hardwood or willow bark charcoal.

Activated charcoal from coconut shells is a natural body deodorizer that also has cleansing and exfoliating properties. As it’s highly absorbent, it may help draw dirt from the pores, so this is a handy soap for very active/athletic people or those who live in urban areas.

Storage Tips: Activated charcoal should be stored in a container [NOT a bag] with a securely closed lid. By keeping it airtight, charcoal will not attract pollutants. Well-stored charcoal has an indefinite shelf life.

Also, when opening the container of charcoal, do so slowly and carefully due to the fineness of this ingredient. If you open it too quickly, you might spill some. If so, clean the surface right away!

charcoalcherry
Activated Charcoal Soap

As you can see, the color is jet black yet the suds are nice and white. Using any type of clear melt and pour glycerin soap base is recommended if you want this dramatic color. Another advantage to this type of soap is that you don’t have to be concerned about a fragrance or essential oil changing the color.

In my eBook I include two [2] different recipes for soap that contains activated charcoal. Yes, I love the stuff!

Read more about activated charcoal and other wonderful additives in this one of a kind eBook! Organic and Sulfate Free Melt and Pour Glycerin Soap Crafting Recipes

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Oatmeal + Honey + Goat’s Milk Soap Recipe

By Lisa Maliga, copyright 2011-2016

 

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Oatmeal + Honey + Goat’s Milk Soap

This is my favorite soap to make as it’s so good for one’s skin and is gentle enough to use for a facial soap. the following recipe is from my eBook, THE JOY OF MELT AND POUR SOAP CRAFTING.

 

Oatmeal + Honey + Goat’s Milk Soap

Ingredients:

16 ounces white soap base
1/4 cup ground oatmeal [rolled oats, not instant oatmeal]
1 teaspoon organic honey
1 teaspoon powdered goat’s milk
1 teaspoon vanilla fragrance
OR oatmeal, milk & honey fragrance [optional]

Mold:

4 four-ounce molds

Instructions:

Slice up soap base into small cubes and melt. If not using goat’s milk base, add the powdered goat’s milk. Just before it’s fully melted add oatmeal and honey. Stir well. Add fragrance and remove from heat. When soap is just starting to form a layer, pour into molds. Spritz away any bubbles with rubbing alcohol. Allow soap to harden in fridge, freezer, or remain at room temperature. Remove from molds. Make sure soap is at room temperature before wrapping. Wrap in cling wrap and label. 

the joy of melt and pour soap crafting by lisa maliga
Click for link

Oatmeal Note: The above method will create a soap bar with oatmeal on one side only. To make Oatmeal+Honey+Goat’s Milk with the oatmeal suspended throughout the soap, you must stir in the oatmeal, turn off the crock pot OR double boiler, and stir occasionally for approximately 5-10 minutes while the soap mixture thickens. 

eBook link: https://lisamaliga.wordpress.com/nonfiction-books/the-joy-of-melt-and-pour-soap-crafting

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fragrances

Looking for a Soap Crafting Supplier?

By Lisa Maliga copyright 2015

soap base
Soap Bases

This is an excerpt from Chapter 8 of my latest eBook, Organic and Sulfate Free Melt and Pour Glycerin Soap Crafting Recipes.

I used to buy my herbs, soap bases, molds and oils from suppliers in buildings rather than online. Nowadays, I order online because I make soap part time and don’t sell it. Over the years, I’ve learned what makes a good supplier — one that you will order from repeatedly.

Website:

It helps if the site is visually appealing, showing photos of their supplies. How well laid out is the site? Does it have a prominently placed search feature? Can you find the type of soap base you need? Are the soap base’s ingredients listed? What other products are available from fragrances to molds to packaging?

Prices:

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Fragrances & Essential Oils

This is where you’ll want to shop around to compare where you can get the best value. Do they sell their soap by the pound, two-pound container, or only in larger quantities? Keep a list either on a computer document or on a pad of paper and write down the amounts that a given supplier charges. Do they have a sale page; a closeout section/discontinued products area? Perhaps they have a customer rewards program that will help if you plan to purchase a lot of soap. Do they offer coupons, discounts or free shipping? Is there an order minimum? By scrutinizing the site, you may end up saving money. If you’re a newbie to soap crafting, it’s practical to order the smallest sizes available so that you don’t end up with products that you never use or have to sell/give away.

Variety of Products:

Large suppliers like Brambleberry.com carry an array of products. This is the ultimate convenience in one-stop-shopping. If you’re just starting out and have to buy most of your soap bases, scents, molds, colorants, etc. you can also fill your shopping cart with way more than originally anticipated, so be careful.

Types of Payment:

Do they accept PayPal, major credit cards, eChecks, money orders, cashier’s checks, C.O.D. or other payment options? Can you snail mail them a check? Do they accept international orders? Do you need to register to make a purchase or can you bypass registration? Can you order online, via phone, fax, snail mail or email?

About the Company:

How long have they been in business? Are they online only or do they have a storefront? Do they provide free soap making/soap crafting resources? Does the owner or owners make soap and have an extensive background in soap/bath and body products crafting? Do they have a blog? If so, how frequently is it updated? Are they on social media sites like Facebook, Pinterest, Twitter, LinkedIn, Instagram, etc? Do they offer discounts or coupons? Are there free video tutorials, and/or recipes? Do they sell eBooks and books?

Organic and Sulfate Free Melt and Pour Glycerin Soap Crafting Recipes lisa maligaFind out more about suppliers and soap crafting here: Organic and Sulfate Free Melt and Pour Glycerin Soap Crafting Recipes

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8 Fun Pinterest Pinning Tips!

by Lisa Maliga, Copyright 2015

I’m  a huge fan of Pinterest. It’s like being in a library full of pretty pictures and filing them in your online card catalogue! Learning how to pin is incredibly easy and once you’ve created your first board, you’re off and pinning.

Here are eight tips about how to have more fun pinning pictures on Pinterest.

PinterestLOGO1. Pin Me! 

You’ll see the red and white capital P which means it’s ready to be pinned to one of your boards, sent to a fellow member or given the red heart of approval. Additionally, you have the option of checking the Twitter box whenever you pin so you can share it with your Twitter followers.

2. Your Board Covers 

These can be changed as frequently as you like. Each board cover should reflect what your pin board is about. For my popular Talented Soapmakers board, I always choose striking and unique looking bar/s of colorful soap.

3. Pinterest & Twitter 

The following gorgeous photo of Chanel No. 5 type soap by Soproano Labs was found on my Twitter feed so I had to share it with my Pinterest followers. The two sites work very well together–much better than the early days of Twitter where you had to click links to see photos and videos.

sopranolabs soap chanel no 5

4. Commenting and Likes

Choosing to comment on any pin that floats by is entirely up to you. Some pins seem to elicit more comments than others do – especially if an adorable baby animal is the subject. Liking is that heart-shaped button on the right hand side of any pin. I ‘like’ every pin I share.

5. Organizing Pins/Pinboards 

How you choose to organize your pinboards is what can help make yours stand out more. Some opt for alphabetical order; other pinners group their boards according to subject. I’ve seen pinboards that show an entire spectrum of colors. Others are seemingly haphazardly arrayed, yet make perfect sense to the board owner. Pinterest people come from all over the world, so when it comes to pinboards, I like to include international boards–because beautiful photos transcend language. I’ve since learned the word soap in several languages. I now recognize jabon, savon, zeep, and seifen, to list a few–although there can be variations and I’ve left off the accent marks! Naming boards can also show a pinner’s creative or practical flair. Below you can see my top 11 boards. Click to enlarge image.

lisa maliga pinterest boards

6. Group Boards vs. Your Own Boards 

You may see some pinners with hundreds of thousands of followers. Don’t be fooled by large numbers as they may only follow group boards. Group boards allow you to pin your own pins or share pins. You can invite others to share pins. However, depending upon the size of the board, your contributions may get lost. Carefully read the instructions for each group board as some forbid commercial pins while others encourage them. Also, you may be limited in the number of pins per day you can add.

pinterestsoappin7. Keywords 

It’s always helpful to use keywords when you upload a pin. This way, your pin is easily found in the Pinterest search engine. For example, if you’re looking for a melt and pour soap recipe, you’ll certainly find them on the internet and especially on Pinterest. 

In the example on the right, the photo is clearly marked as to what type of soap it is, along with the company’s URL. The keyword-rich description includes the name of the company and the fact that it’s a recipe. This is very intelligent marketing.

pinterestsquirrelpin8. Pick a Board 

This feature has gotten even easier to use, especially with keyword-friendly pins. Oftentimes, I’ll pin to my Squirrel-Friends board https://www.pinterest.com/lisamaliga/squirrel-friends and while many of the pins aren’t loaded with keywords, just by using the word “squirrel” the Pick a Board feature takes me to my Squirrel-Friends board, which saves me from having to scroll down. The example on the left doesn’t show any keywords but Pinterest recognizes it as a squirrel picture and offers the correct pinning option.

Pinterest is changing for the better and you can help it grow by pinning your pretty pictures!

happy birthday melt and pour soap recipes mini soap cake

Melt and Pour Soap Presentation

By Lisa Maliga, copyright 2015

happy birthday melt and pour soap recipes mini soap cakeThere are several eBooks on melt and pour soap crafting available online. This is wonderful news for those of you who wish to learn this rewarding hobby because you’ll be able to glean many helpful tips and recipes. I’ve written 11 titles, mainly concentrating on the basics that you’ll need to know, along with lots of additives that can customize your sudsy creations in many ways. Soap crafting was once a business for me, but now it’s a necessary hobby. I can’t be without soap!

I test each recipe and include photos of the process, along with the finished soap. So far, I’ve concentrated on recipes that contain a variety of additives, rather than on fancier soaps such as: swirled, 3D, stained glass, multiple layers and/or embeds. I’ve made these soaps in the past, and intend to do so again, but to effectively show such examples, that requires lots of photos. As I’m working on book #4 of the Yolanda’s Yummery series, I unfortunately don’t have time to make AND photograph any intermediate or advanced soap recipes.

However, I’d like to share a very basic presentation tip for packaging your finished soap. Here’s a brief excerpt from my latest soap crafting eBook, Happy Birthday Melt and Pour Soap Recipes.

Be creative! The best part about your soapy gift is that once it’s properly wrapped in cling wrap, you can decide how to present it to the birthday guy or gal. Since it’s not for sale, you don’t have to concern yourself with INCI terms and labels. You technically don’t even have to label it unless you want to. It’s up to you to list the ingredients as a courtesy so that if someone may be allergic to an ingredient they can regift your soap. To give you some ideas, I’m including the same soap with three different labels in the next section.

One of the simplest ways of presenting your soapy gift is to add it to a gift bag. Gift bags are easy to find in any discount store and they’re inexpensive. They come in such a variety of colors and sizes.

Ribbons also help make a lovely handcrafted creation stand out, whether wrapping the soap or a gift bag or box. If giving a gift bag of soap, you can line it with colorful crinkle cut shred or tissue paper—also available in a wide array of colors.

Say Happy Birthday with hand crafted soap! This unique book contains eight original recipes for all budgets along with melt and pour information and birthday soap presentation tips. Includes 30+ color photos.

LINKS: 

AmazonAmazon UKB&N NOOKKobo, Scribd

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