the_soapmakers_guide_to_online_marketing_3d

The Soapmaker’s Guide to Online Marketing ~ Now in Paperback!

By Lisa Maliga, copyright 2017

optimized-the_soapmakers_guide_to_online_marketing_kindleThe Soapmaker’s Guide to Online Marketing was first published in 2013. I’ve taken the time to update and expand this helpful book for those of you who are selling [or thinking about selling] bath and body products online. Back in 2004, I opened up my store, EverythingShea.com. I started off knowing very little about how to get people to visit my little website. I’m sharing what I’ve learned with anyone who wishes to get more customers. 

Best of all, this book is still the same low price it was when it first was published in June 2013. However, one thing’s changed — there finally is a paperback edition!

Much of the information in this book is also helpful for those creative people who sell other types of arts and crafts online.

♦♦♦

Soapmakers and crafters, learn how to grow your online presence! “The Soapmaker’s Guide to Online Marketing is packed with detailed information on designing, building, and promoting your website. Learn how to write a press release. Get loads of free and low cost promotional ideas. Attract customers by blogging, making videos, and showing off enticing photos of your soaps and/or other bath and body products. Written by the author of “The Joy of Melt and Pour Soap Crafting” and more than a dozen other soap crafting books.

You’ll get:

♦ Successful SEO tips
♦ Free online and offline website promotion tips
♦ Helpful photo guidelines
♦ Video ideas
♦ 100+ updated links
♦ Getting product reviews
♦ Set up your work/crafting area
♦ Wholesaling and labeling guidelines
♦ Avoiding online fraud
♦ Tips on creating your product line
♦ Basic soap recipes
♦ More than 30 resources

Check out my new book trailer!

the_soapmakers_guide_to_online_marketing

Where to buy links:

Amazon: https://www.amazon.com/Soapmakers-Guide-Online-Marketing-ebook/dp/B00D5YX9IS
Amazon UK: https://www.amazon.co.uk/Soapmakers-Guide-Online-Marketing-ebook/dp/B00D5YX9IS
B&N: http://www.barnesandnoble.com/w/the-soapmakers-guide-to-online-marketing-lisa-maliga/1115476903?ean=9781540862976
iTunes: https://itunes.apple.com/us/book/id804457652
Kobo: https://www.kobo.com/us/en/ebook/the-soapmaker-s-guide-to-online-marketing-3
Scribd: https://www.scribd.com/book/230453462/The-Soapmaker-s-Guide-to-Online-Marketing
Smashwords: https://www.smashwords.com/books/view/322570

 

vanillasoapcover

Vanilla Bean Melt & Pour Soap Recipe ~ FREE eBook!

By Lisa Maliga, copyright 2016

After writing and making the recipes for Kitchen Soap for Chefs: 4 Easy Melt & Pour Soap Recipes, I came up with yet another cool soap idea that I hadn’t published before. In fact, I used to sell it when I had my Everything Shea business, but it went by another name. I changed two of the ingredients, but it’s pretty similar and it’s now called Vanilla Bean soap. I have my almost year-long baking binge to thank for this recipe, too. So if you’re looking for a fun and easy soap recipe to make for the holidays or just because, here it is…

Vanilla Bean Melt & Pour Soap Recipe

vanillasoapcover2Learn how easy it is to make this creamy melt and pour soap with natural vanilla beans. This type of soap is wonderful for all skin types and would make an excellent addition to any bath & body gift basket!

Get this FREE eBook at these fine online stores!

Amazon: Vanilla Bean Melt & Pour Soap Recipe
Amazon UK: Vanilla Bean Melt & Pour Soap Recipe
B&N NOOK: Vanilla Bean Melt & Pour Soap Recipe
iTunes: Vanilla Bean Melt & Pour Soap Recipe
Kobo: Vanilla Bean Melt & Pour Soap Recipe
Scribd: Vanilla Bean Melt & Pour Soap Recipe
Smashwords: Vanilla Bean Melt & Pour Soap Recipe

 

Subscribe to: 
The Discerning Readers’ Newsletter
Win free books and more!
http://eepurl.com/UZbE9

 

 

 

 

 

An Excerpt from “Liquid African Black Soap Recipes for Skin and Hair”

By Lisa Maliga, copyright 2016

ABSliquidafricanblacksoaprecipes3DMy newest eBook, Liquid African Black Soap Recipes for Skin and Hair has just been released this month and is free on Amazon.com, Barnes and Noble NOOK, Kobo, iTunes, Scribd, Smashwords and on other online stores. 

For the record, I’d like to state why an author of books on soap crafting and shampoo bars is actually writing about liquefying soap!

Why Liquid African Black Soap?

As I’ve written about shampoo bars and soap, it may seem unusual for me to write about liquefying soap. However, African black soap isn’t your ordinary bar soap. It’s the softest soap I’ve ever used. In fact, I’ve formed it into soap balls. However, by liquefying it you’ll find that it’s simpler to use as either a shampoo and/or a facial/body soap. You can apply the soap with a washcloth, bath pouf, sponge, sock, soap bag or loofah, depending on how much of a scrubby surface you want. I’ve found that a simple $1 bath pouf increases the lather of the liquefied soap and doubles as an effective skin exfoliator. While solid African black soap can work in a bath pouf, it’s easier and more economical to use it in liquid form. In the following recipes, I give approximate amounts for each 2-ounce size. The more African black soap you add, the less water, the thicker the resulting liquid soap.

I also like to change my shampoo bars for liquid African black soap every few weeks.

Here’s the official blurb:

Make your own liquid African black soap in minutes! Includes five easy recipes using natural ingredients. You also receive information about essential oils and where to buy links for African black soap and other healthy additives. “Liquid African Black Soap Recipes for Skin and Hair” makes a great companion book to “Nilotica [East African] Shea Body Butter Recipes [The Whipped Shea Butter Series], Book 1” and “How to Make Handmade Shampoo Bars.”

Available at the following online stores. This eBook is FREE.

Amazon: Liquid African Black Soap Recipes for Skin and Hair
Amazon UK: Liquid African  Black Soap Recipes for Skin and Hair 
Barnes & Noble NOOK: Liquid African  Black Soap Recipes for Skin and Hair
iTunes: Liquid African Black Soap Recipes for Skin and Hair
Kobo: Liquid African Black Soap Recipes for Skin and Hair
Scribd: Liquid African Black Soap Recipes for Skin and Hair
Smashwords: Liquid African Black Soap Recipes for Skin and Hair

Subscribe to: 
The Discerning Readers’ Newsletter
 Win free books and a box of macarons!
http://eepurl.com/UZbE9 

 

charcoalcherry

Activated Charcoal Soap Benefits

By Lisa Maliga, copyright 2015

Activated charcoal is the type of coal you want to use any time of the year! Here’s an excerpt from my eBook, Organic and Sulfate Free Melt and Pour Glycerin Soap Crafting Recipes

Nope, it’s not found in your outdoor gardening section in lumps of coal that’s coated with lighter fluid. Charcoal is very porous and is known for purifying water. Activated charcoal has been used as an antidote for poisons. It’s often used in hospitals to help with drug overdoses. There are various types of activated charcoal that you can buy for only a few dollars per ounce. The main types are: activated bamboo charcoal, activated coconut shell charcoal that has a neutral pH, and activated hardwood or willow bark charcoal.

Activated charcoal from coconut shells is a natural body deodorizer that also has cleansing and exfoliating properties. As it’s highly absorbent, it may help draw dirt from the pores, so this is a handy soap for very active/athletic people or those who live in urban areas.

Storage Tips: Activated charcoal should be stored in a container [NOT a bag] with a securely closed lid. By keeping it airtight, charcoal will not attract pollutants. Well-stored charcoal has an indefinite shelf life.

Also, when opening the container of charcoal, do so slowly and carefully due to the fineness of this ingredient. If you open it too quickly, you might spill some. If so, clean the surface right away!

charcoalcherry
Activated Charcoal Soap

As you can see, the color is jet black yet the suds are nice and white. Using any type of clear melt and pour glycerin soap base is recommended if you want this dramatic color. Another advantage to this type of soap is that you don’t have to be concerned about a fragrance or essential oil changing the color.

In my eBook I include two [2] different recipes for soap that contains activated charcoal. Yes, I love the stuff!

Read more about activated charcoal and other wonderful additives in this one of a kind eBook! Organic and Sulfate Free Melt and Pour Glycerin Soap Crafting Recipes

WIN A VARIETY OF BOOKS! Sign up for The Discerning Readers’ Newsletter at: http://eepurl.com/UZbE9

Oatmeal + Honey + Goat’s Milk Soap Recipe

By Lisa Maliga, copyright 2011-2016

 

labreatarpitssoap
Oatmeal + Honey + Goat’s Milk Soap

This is my favorite soap to make as it’s so good for one’s skin and is gentle enough to use for a facial soap. the following recipe is from my eBook, THE JOY OF MELT AND POUR SOAP CRAFTING.

 

Oatmeal + Honey + Goat’s Milk Soap

Ingredients:

16 ounces white soap base
1/4 cup ground oatmeal [rolled oats, not instant oatmeal]
1 teaspoon organic honey
1 teaspoon powdered goat’s milk
1 teaspoon vanilla fragrance
OR oatmeal, milk & honey fragrance [optional]

Mold:

4 four-ounce molds

Instructions:

Slice up soap base into small cubes and melt. If not using goat’s milk base, add the powdered goat’s milk. Just before it’s fully melted add oatmeal and honey. Stir well. Add fragrance and remove from heat. When soap is just starting to form a layer, pour into molds. Spritz away any bubbles with rubbing alcohol. Allow soap to harden in fridge, freezer, or remain at room temperature. Remove from molds. Make sure soap is at room temperature before wrapping. Wrap in cling wrap and label. 

the joy of melt and pour soap crafting by lisa maliga
Click for link

Oatmeal Note: The above method will create a soap bar with oatmeal on one side only. To make Oatmeal+Honey+Goat’s Milk with the oatmeal suspended throughout the soap, you must stir in the oatmeal, turn off the crock pot OR double boiler, and stir occasionally for approximately 5-10 minutes while the soap mixture thickens. 

eBook link: https://lisamaliga.wordpress.com/nonfiction-books/the-joy-of-melt-and-pour-soap-crafting

WIN A VARIETY OF BOOKS! Sign up for The Discerning Readers’ Newsletter at: http://eepurl.com/UZbE9

Do Cats Like Soap? A Caption Contest + WIN 2 Soap Crafting eBooks

By Lisa Maliga

copyright 2015

Cats and soap don’t mix, right? Well, here’s a picture that disproves that theory. Not that the photo was planned. Earlier that day, when the sun was illuminating the window near the bookcase, I’d taken some pictures of soap for my most recent eBook. I left out a bar of wrapped soap that I’d photograph in the morning when I’d have more natural light. Along jumps Miss D., who sees the soap, takes a whiff and settles down to look at the bar of black soap [a/k/a Charcoal Cat Soap]. Maybe she’s admiring the image of a lovely feline that resembles her.

Click to enlarge

charcoal cat soap contest lisa maliga

After taking her picture in the fading light, I removed the soap and let her stay there for several hours. That’s a cat for you, always wanting to hang out wherever they please. The next morning when I needed to take pictures, she’d already found another area where she could hang out, so I didn’t have to dust for stray cat fur. After looking at the photos, I decided to put one in the book and share the other so that someone can come up with a creative caption for it.

So, if you like contests, or books, or both, you might want to enter the caption contest. Come up with a one-liner and win a free PDF copy of my latest eBook Organic and Sulfate Free Melt and Pour Glycerin Soap Crafting Recipes AND a copy of Happy Birthday Melt and Pour Soap Recipes.

The contest is open to anyone. Enter more than once to increase your chances of winning! The funnier the caption, the more likely it is to win. Please, keep it clean—pun intended!

All you have to do is write your caption in the LEAVE A COMMENT area.

I’ll choose my favorite submitted caption in a week [Tuesday, September 14]. Once the winner’s chosen, they’ll be sent both eBooks in PDF format. The next day, I’ll post the blog with the winner’s name and their clever caption.

WE HAVE A WINNER! 

I tell dog itz a biscuit. Hahahahahaha. “Hey, Droolface, come and try one of these. They’re de-lish!”

happy birthday melt and pour soap recipes organic sulfate free melt and pour glycerin soap crafting recipes
The prizes

WIN A VARIETY OF BOOKS! Sign up for The Discerning Readers’ Newsletter at: http://eepurl.com/UZbE9

Mini Birthday Cake Soap Recipe

By Lisa Maliga

Copyright 2015

mini birthday soapcake lisa maliga happy birthday melt and pour soap recipesHere’s a unique yet easy to make melt and pour soap recipe utilizing a mold you can find in most supermarkets. I found this in the frozen dessert section. This five-ounce plastic container recently held a very good key lime pie. Instead of using liquid yellow colorant, I opted for a very natural colorant – red palm oil.

Mini Birthday Cake Soap

Ingredients:

5 ounces white soap base OR shea butter soap base

10 – 12 drops red palm oil

1/4 teaspoon lemon essential oil

Mold:

5 ounce round mold

Instructions:

Slice the soap base into small cubes. Temperature should be MEDIUM. Cover your melting soap base.

Just before the soap is fully melted, add the palm oil and essential oil. Stir well. Slowly pour into the mold. Spritz away bubbles with rubbing alcohol. Allow soap to harden in fridge, freezer, or remain at room temperature. Remove from mold. Make sure soap is at room temperature before wrapping. Wrap in cling wrap and label.

As red palm oil is a heavier type of oil, as opposed to lighter weight oil such as grape seed, only a small amount is needed. Red palm oil colors well and if too much is added it won’t be fully mixed. If using a modest amount, the color remains in the soap and it will have white bubbles.

Red palm oil is a beneficial skincare ingredient. Not only does the color enhance the finished bar of soap, this African palm oil contains lots of skin-loving vitamin A and vitamin E. I also recommend the Alaffia brand of red palm oil because it doesn’t deprive Orangutans of food and shelter, and it comes from the place where the palm tree originated: West Africa.

happy birthday melt and pour soap recipes lisa maliga ebookTo read more about making and presenting unique soaps for birthdays and any other holiday, check out the eBook “Happy Birthday Melt and Pour Soap Recipes.”

All store links: Amazon, Amazon UK, B&N NOOK, iTunesKobo, Scribd and Smashwords

WIN A VARIETY OF BOOKS! Sign up for The Discerning Readers’ Newsletter at: http://eepurl.com/UZbE9