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The Soapmaker’s Guide to Online Marketing ~ Now in Paperback!

By Lisa Maliga, copyright 2017

optimized-the_soapmakers_guide_to_online_marketing_kindleThe Soapmaker’s Guide to Online Marketing was first published in 2013. I’ve taken the time to update and expand this helpful book for those of you who are selling [or thinking about selling] bath and body products online. Back in 2004, I opened up my store, EverythingShea.com. I started off knowing very little about how to get people to visit my little website. I’m sharing what I’ve learned with anyone who wishes to get more customers. 

Best of all, this book is still the same low price it was when it first was published in June 2013. However, one thing’s changed — there finally is a paperback edition!

Much of the information in this book is also helpful for those creative people who sell other types of arts and crafts online.

♦♦♦

Soapmakers and crafters, learn how to grow your online presence! “The Soapmaker’s Guide to Online Marketing is packed with detailed information on designing, building, and promoting your website. Learn how to write a press release. Get loads of free and low cost promotional ideas. Attract customers by blogging, making videos, and showing off enticing photos of your soaps and/or other bath and body products. Written by the author of “The Joy of Melt and Pour Soap Crafting” and more than a dozen other soap crafting books.

You’ll get:

♦ Successful SEO tips
♦ Free online and offline website promotion tips
♦ Helpful photo guidelines
♦ Video ideas
♦ 100+ updated links
♦ Getting product reviews
♦ Set up your work/crafting area
♦ Wholesaling and labeling guidelines
♦ Avoiding online fraud
♦ Tips on creating your product line
♦ Basic soap recipes
♦ More than 30 resources

Check out my new book trailer!

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Where to buy links:

Amazon: https://www.amazon.com/Soapmakers-Guide-Online-Marketing-ebook/dp/B00D5YX9IS
Amazon UK: https://www.amazon.co.uk/Soapmakers-Guide-Online-Marketing-ebook/dp/B00D5YX9IS
B&N: http://www.barnesandnoble.com/w/the-soapmakers-guide-to-online-marketing-lisa-maliga/1115476903?ean=9781540862976
iTunes: https://itunes.apple.com/us/book/id804457652
Kobo: https://www.kobo.com/us/en/ebook/the-soapmaker-s-guide-to-online-marketing-3
Scribd: https://www.scribd.com/book/230453462/The-Soapmaker-s-Guide-to-Online-Marketing
Smashwords: https://www.smashwords.com/books/view/322570

 

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Vanilla Bean Melt & Pour Soap Recipe ~ FREE eBook!

By Lisa Maliga, copyright 2016

After writing and making the recipes for Kitchen Soap for Chefs: 4 Easy Melt & Pour Soap Recipes, I came up with yet another cool soap idea that I hadn’t published before. In fact, I used to sell it when I had my Everything Shea business, but it went by another name. I changed two of the ingredients, but it’s pretty similar and it’s now called Vanilla Bean soap. I have my almost year-long baking binge to thank for this recipe, too. So if you’re looking for a fun and easy soap recipe to make for the holidays or just because, here it is…

Vanilla Bean Melt & Pour Soap Recipe

vanillasoapcover2Learn how easy it is to make this creamy melt and pour soap with natural vanilla beans. This type of soap is wonderful for all skin types and would make an excellent addition to any bath & body gift basket!

Get this FREE eBook at these fine online stores!

Amazon: Vanilla Bean Melt & Pour Soap Recipe
Amazon UK: Vanilla Bean Melt & Pour Soap Recipe
B&N NOOK: Vanilla Bean Melt & Pour Soap Recipe
iTunes: Vanilla Bean Melt & Pour Soap Recipe
Kobo: Vanilla Bean Melt & Pour Soap Recipe
Scribd: Vanilla Bean Melt & Pour Soap Recipe
Smashwords: Vanilla Bean Melt & Pour Soap Recipe

 

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Kitchen Soap for Chefs: 4 Easy Melt & Pour Soap Recipes ~ New eBook Serves Cooks & ‘The Walking Dead’ Fans

By Lisa Maliga, copyright 2016

It’s almost a month until The Walking Dead returns for a seventh season. There are six seasons where no one’s seen Daryl bathe or shower. Of course, when we left him back in April in the episode “Last Day on Earth”, he wasn’t thinking about cleaning up. In fact, with the introduction of Neagan and Lucille, Daryl wasn’t looking too good. 

While I’m looking forward to the return of the show on October 23, there’s a part of me that doesn’t want to know who Lucille’s going to meet up close and personal. Yes, I’ve read the rumors and have visited some sites that have leaked photos and other news. However, I’ve been too busy making soap [and French macarons] to do more than glance at the information. I’ll find out for sure next month. I’ve waited this long, what’s another four weeks?

I received a wonderful gift from a friend who’s also a fan of the show and of the Daryl Dixon character. I was so pleased with how appropriate it was that I used it in this photo:

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As many chefs know, coffee removes strong odors such as onions, garlic, fish, and meat. It’d probably be great for a guy like Daryl after some run-ins with zombies…and maybe a few of Neagan’s unpleasant companions. People who probably don’t have access to hot and cold running water and soap. If they did, I have a hunch they’d all like some Espresso Coffee Kitchen Soap.

So, I’d like to introduce my latest soap crafting eBook. Naturally, I made all the soaps and took photos of them. I was running low on soap. Now, my soap dishes and soap cabinet are full again.

Kitchen Soap for Chefs: 4 Easy Melt & Pour Soap Recipes

It’s easy to create chef’s soap in your kitchen. Quickly cook up a batch of soap that will wash away strong kitchen odors. Now you can make excellent smelling and deodorizing soaps with four classic and carefully tested recipes.

For less than the price of a cup of coffee you’ll get:

  • Original, kitchen-tested recipes
  • Photographs of all recipes and soap bases
  • Fragrance and essential oil information
  • Types of soap molds
  • Where to buy links
  • FREE on Kindle Unlimited

Kindle link: Kitchen Soap for Chefs: 4 Easy Melt & Pour Soap Recipes

Kindle UK link: Kitchen Soap for Chefs: 4 Easy Melt & Pour Soap Recipes

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Subscribe to: 
The Discerning Readers’ Newsletter
Win free books and a box of macarons!
http://eepurl.com/UZbE9

I WANT YOU: Seduction Emails from a Narcissist ~ New Cover & Excerpt

By Lisa Maliga, copyright 2016

iwantyou (1)Before I became a fan of THE WALKING DEAD, I wrote about a character named Arlen J. Stevenson who was the author of zombie fiction. I chose that genre because it seemed a little different—edgier—than thrillers or science fiction.

Originally, this manuscript got some interest from an editor at a small literary press. “It sounds serious and worthy, and I appreciated the description and know exactly what you’re talking about from hard experience. I do wish you luck with it though because…it has to be said!”

When I first uploaded I WANT YOU: Seduction Emails from a Narcissist, along with my companion title, Love Me, Need Me: A Narcissist’s Tale, I designed my own cover. I’ve since stopped doing this as I prefer not fussing around with fonts. I finally got around to having the cover redesigned after combing through some stock photos and finding one of a man who resembled the Arlen I’d imagined. Art and reality merged.

Since publishing this book, I’ve learned a lot about formatting. While awaiting the cover to be designed, I had a look at the sample, noting some the spacing issues. I went through line by line and fixed the problems. By doing this, I reread the story and was struck by the online psychological game playing that abounded within the book. 

This is unlike any other book I’ve written. It took years of research before I wrote my first draft. I did encounter several versions of Arlen online and in real life. At the time, it was very difficult to be around those types of uncaring and self-centered people. But what I learned filled more than one book. 

EXCERPT:

Here’s Arlen’s email to LeeAnn [Southern Pecan is her MySpace name] after “meeting” her on September 28.

Date: September 30

LeeAnn,

You’re wise, insightful, and loving. On top of that, you radiate both a wonderful sexuality combined with a heaping dose of loyalty. All mixed together, it’s potent.

Why do I want you with all these other people around? Frankly, there’s not even a choice involved, you are simply on a different level.

I’ll make this short and sweet. I want to get to know you more, the sooner the better. If all you want is an internet friendship, fine, just tell me. But if you want the chance for more, tell me that, because that’s exactly what I want. The reason you and I both are doing this is because we both sense we’ve gotten ahold of what potentially could be the real thing for us both.

Let me know, darlin,
AJS

P.S. My marriage is not what it should be, dear, and has been for awhile. This doesn’t flatter me in the least, but even if it wasn’t, I don’t know that I could resist you.

BOOK DESCRIPTION:

The author of three zombie books uses his literary accomplishments to entice his online victims. Arlen J. Stevenson flirts heavily with several women via raw and steamy emails in order to lure them to his lake house. His MySpace site has amassed thousands of potential victims. “I WANT YOU: Seduction Emails from a Narcissist” shows Arlen’s arc of seduction with eighteen different women. You’ll meet poetic Southern Pecan, desperate Betsy, flirty Debra, and lonely Ginger.

The love and long-term relationships he proposes to the women lasts long enough to satisfy his ego and sexual cravings.

This unique volume can be read as either a sequel or a prequel to “Love Me Need Me: A Narcissist’s Tale.”

WARNING! “I WANT YOU: Seduction Emails from a Narcissist” may be offensive to those who dislike graphic language and sexual content.

Amazon: I WANT YOU: Seduction Emails from a Narcissist
B&N NOOK: I WANT YOU: Seduction Emails from a Narcissist
iTunes: I WANT YOU: Seduction Emails from a Narcissist
Kobo: I WANT YOU: Seduction Emails from a Narcissist
Scribd: I WANT YOU: Seduction Emails from a Narcissist
Smashwords: I WANT YOU: Seduction Emails from a Narcissist

 

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Win free books and a box of macarons!
http://eepurl.com/UZbE9 

NOTE: Next week there will be a new French macaron blog with lots of pictures!

 

Ripping Readers Off: Kindle Unlimited Scam eBooks

Copyright 2016 by Lisa Maliga

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Last April, I wrote this article: Don’t Buy or Borrow Kindle Unlimited Rip-off eBooks. 

What’s changed since then?

In July 2015, Amazon launched KU2, which pays authors by pages read. KU1 was a fluctuating amount of at least $1 per eBook borrow. The Amazonians have altered the system for their benefit and the amount per page is less than a penny –.0049 per page or less. If an author wants to make any money, they need to write longer books. And those books need to get read.

Or do they?

Nope, the author offers a free book or gift card or something for nothing and has that clickable link take the reader to the back of the book. Like magic, all the pages are read!

With the KU program, Amazon is like long defunct author’s sites Themestream and the Vines – pay per click companies that went belly up. While some legitimate authors are doing quite well, others are faring far worse than they were in KU1.

One of the main problems I’ve seen in the KU program, and this is in the nonfiction area, are foreign plagiarists stuffing books full of repetitive “information.” Or they upload their entire catalogue into one title. I’ve also seen books where the contents are available in a dozen different languages. Can you guess that the translation is run through an online translator resulting in hilarious errors?

What inspired this article was a review request from an author: someone who had been “University” educated, and an expert in various fields dating back to the early 90’s. A quick search revealed nothing except the author’s books in various Amazon stores. Here’s the email:

As an avid buyer and author on Amazon, I want readers to feel they are getting value for money and would recommend to their friends and family. I feel this book meets that requirement.

 I was hoping you could review a books and leave an honest review.

If you are interested I can send you the book as a gift free of charge.

 I saw that the title wasn’t unique and when looking at the author page I noticed:

“She has a passion for sharing his experience…”

Bruce/Caitlyn Jenner? Nope, someone who just didn’t care about proofreading their bio or who wasn’t too fluent in English.

There are many excellent titles in the KU program. But I’m going to point out potential rip-off titles that are often plagiarized from websites, blogs and Pinterest. By reading this article, you’ll learn how to avoid downloading or wasting your time and money on rip-offs and supporting scammers.

If you’re a reader who wants to learn how to bake cupcakes, wouldn’t you want to read a book by someone who has baked the recipes and can provide photos along with helpful tips? I want that! A few weeks ago, I mistakenly downloaded a scam book. At first I thought, oh goodie, 600 pages of cupcake recipes and information—all for 0.00. Wrong! 600 pages of drivel, NO pictures, and recipe after recipe of things I didn’t want to bake. The few cupcake recipes were so generic that one of them listed cake mix. I deleted that eBook.

Spot Those Scammy eBooks

Here are some things to look for when shopping at Amazon.

kindle unlimited logo * No author biography

If there’s no bio, there’s no way of knowing how much knowledge they have pertaining to the subject they’ve written about. There won’t be an email address, website, Etsy page or social media information such as Twitter, Pinterest or Face Book. They have no blog or newsletter.

kindle unlimited logo * Fake Author Biography

Some of the scammers have gotten smarter and include biographies and even pictures or illustrations of themselves. Read it carefully and you’ll see it’s false if no professional training is indicated. Or they might mention a school or university. How is the bio worded—in proper English or does it read as if it was translated from another language?

kindle unlimited logo * Common American Names

This is another way to lure borrowers and buyers—by using familiar surnames like Thomas, Brown, Mitchell, White, etc. It’s also how those from other countries make names seem more acceptable than their own. Authors who use several pseudonyms may do so to avoid detection. It’s also a way of using a name like a keyword – to attract more borrows and sales.

 

kindle unlimited logo * Poor Translating

Foreign authors may have run the manuscript through an online translator resulting in unintentionally hilarious reading. My favorite was the one about heating your soap over a “weak fire.” Some of the faux fiction scam books have incredibly bad titles.

kindle unlimited logo * Offer FREE Bonus/Gift at the BACK of the eBook

This encourages you to click the link and get the page reads. You won’t be able to miss this offer as it’ll be shown in very large and colorful fonts. It may appear more than once.

kindle unlimited logo * Very LONG eBooks

KU1 featured scamlets of 50 pages or less. Now the less is more motto has been replaced with the more [pages] the merrier! One trick I discovered is seeing lengthy books enhanced by offering the book in a dozen different languages. You can also bet that a professional human translator doesn’t translate, as that would be very expensive and time consuming. Ultimately, no one benefits.

Another method is for the scamming “author” to take several books and rearrange the order so the book becomes bloated with excess pages. You get a bundle of books you [probably] don’t care to read.

kindle unlimited logo * LONG Titles Stuffed with Keywords

Example: Homemade Body Butter: 25 Natural Body Butter And Lotion Recipes To Keep Your Skin Smooth And Feeling Moisturized! (How To Body Butter, DIY Body Butter, Natural Body Butter And Lotion Recipes).

kindle unlimited logo * Enticing Cover Photo of the Product[s]

A rip-off will be revealed if the featured product[s] recipe and photo aren’t included inside the eBook. For example, a stack of oatmeal soap on the cover, yet there is no oatmeal soap recipe in the rip-off title. Also, most rip-off eBooks won’t contain any photos.

kindle unlimited logo * If recipes are included, they may be in a mixture of ounces, grams, tablespoons and teaspoons, which is very confusing for the reader.

kindle unlimited logo * No medical or legal disclaimer. No safety precautions.

kindle unlimited logo * The name on the cover may be spelled differently than the name on the book’s Amazon page.

In order to avoid being ripped off, please use this article as a checklist.

Also, read what author Ann Christy has written about this topic. She includes in-depth analysis along with screenshots of some flagrant examples. http://www.annchristy.com/anatomy-of-ku-scams

 

An Excerpt from “Liquid African Black Soap Recipes for Skin and Hair”

By Lisa Maliga, copyright 2016

ABSliquidafricanblacksoaprecipes3DMy newest eBook, Liquid African Black Soap Recipes for Skin and Hair has just been released this month and is free on Amazon.com, Barnes and Noble NOOK, Kobo, iTunes, Scribd, Smashwords and on other online stores. 

For the record, I’d like to state why an author of books on soap crafting and shampoo bars is actually writing about liquefying soap!

Why Liquid African Black Soap?

As I’ve written about shampoo bars and soap, it may seem unusual for me to write about liquefying soap. However, African black soap isn’t your ordinary bar soap. It’s the softest soap I’ve ever used. In fact, I’ve formed it into soap balls. However, by liquefying it you’ll find that it’s simpler to use as either a shampoo and/or a facial/body soap. You can apply the soap with a washcloth, bath pouf, sponge, sock, soap bag or loofah, depending on how much of a scrubby surface you want. I’ve found that a simple $1 bath pouf increases the lather of the liquefied soap and doubles as an effective skin exfoliator. While solid African black soap can work in a bath pouf, it’s easier and more economical to use it in liquid form. In the following recipes, I give approximate amounts for each 2-ounce size. The more African black soap you add, the less water, the thicker the resulting liquid soap.

I also like to change my shampoo bars for liquid African black soap every few weeks.

Here’s the official blurb:

Make your own liquid African black soap in minutes! Includes five easy recipes using natural ingredients. You also receive information about essential oils and where to buy links for African black soap and other healthy additives. “Liquid African Black Soap Recipes for Skin and Hair” makes a great companion book to “Nilotica [East African] Shea Body Butter Recipes [The Whipped Shea Butter Series], Book 1” and “How to Make Handmade Shampoo Bars.”

Available at the following online stores. This eBook is FREE.

Amazon: Liquid African Black Soap Recipes for Skin and Hair
Amazon UK: Liquid African  Black Soap Recipes for Skin and Hair 
Barnes & Noble NOOK: Liquid African  Black Soap Recipes for Skin and Hair
iTunes: Liquid African Black Soap Recipes for Skin and Hair
Kobo: Liquid African Black Soap Recipes for Skin and Hair
Scribd: Liquid African Black Soap Recipes for Skin and Hair
Smashwords: Liquid African Black Soap Recipes for Skin and Hair

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 Win free books and a box of macarons!
http://eepurl.com/UZbE9 

 

Macarons of Love – Sweet Romance/Cozy Mystery Excerpt

yolandasyummery43DmedBy Lisa Maliga, copyright 2016

Love, Valentine’s Day, Macarons, and … Murder?

Yolanda Carter is preparing for Valentine’s Day as romance and macarons are baking in Yolanda’s Yummery. But things take a dark turn when the body of someone she knows is found dead in a nearby dumpster.

Teaming up with Detective Winston Churchill to find the killer, some employees are suspects, including Yolanda’s boyfriend, Nigel Garvey.

A February 14 appearance on the TV show, America’s Best Bakeries, and the yummery’s upcoming first anniversary are overshadowed as she strives to run her business and help the detective.

Macarons of Love also contains recipes for French macarons and cupcakes.

THE EXCERPT

As the sun had finally shown its rays and brightened the day, she was about to return to the kitchen when the front door opened. There stood a handsome young man in his mid-twenties wearing an elegant hunter green jacket and tan corduroys. He beamed upon seeing her and she noticed that he was the one to initiate the first move by rushing across the store and behind the counter, where he greeted her with a big hug and kissed her gently on the lips. She felt the strong attraction and stared into his penetrating dark eyes. Beneath the light of the shelving units filled with bagged and boxed sweets, she saw that his natural golden brown wavy hair had more gold than brown. He had been in Miami for three days, which explained the difference.

“I missed you, Nigel,” she said as a way of greeting her boyfriend.

“Darlin’, you know I missed you. But I can’t wait to spend tomorrow night with you. There’s something very important I want to discuss with you—after we see ourselves on America’s Best Bakeries, of course!”

 

Amazon Kindle: Macarons of Love
Amazon UK: Macarons of Love
B&N NOOK: Macarons of Love
iTunes: Macarons of Love
Kobo: Macarons of Love
Scribd: Macarons of Love
Smashwords: Macarons of Love

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 Learn more about upcoming releases and win free books & gifts! http://eepurl.com/UZbE9