The Soapmaker’s Guide to Online Marketing ~ Now in Paperback!

By Lisa Maliga, copyright 2017

optimized-the_soapmakers_guide_to_online_marketing_kindleThe Soapmaker’s Guide to Online Marketing was first published in 2013. I’ve taken the time to update and expand this helpful book for those of you who are selling [or thinking about selling] bath and body products online. Back in 2004, I opened up my store, EverythingShea.com. I started off knowing very little about how to get people to visit my little website. I’m sharing what I’ve learned with anyone who wishes to get more customers. 

Best of all, this book is still the same low price it was when it first was published in June 2013. However, one thing’s changed — there finally is a paperback edition!

Much of the information in this book is also helpful for those creative people who sell other types of arts and crafts online.

♦♦♦

Soapmakers and crafters, learn how to grow your online presence! “The Soapmaker’s Guide to Online Marketing is packed with detailed information on designing, building, and promoting your website. Learn how to write a press release. Get loads of free and low cost promotional ideas. Attract customers by blogging, making videos, and showing off enticing photos of your soaps and/or other bath and body products. Written by the author of “The Joy of Melt and Pour Soap Crafting” and more than a dozen other soap crafting books.

You’ll get:

♦ Successful SEO tips
♦ Free online and offline website promotion tips
♦ Helpful photo guidelines
♦ Video ideas
♦ 100+ updated links
♦ Getting product reviews
♦ Set up your work/crafting area
♦ Wholesaling and labeling guidelines
♦ Avoiding online fraud
♦ Tips on creating your product line
♦ Basic soap recipes
♦ More than 30 resources

Check out my new book trailer!

the_soapmakers_guide_to_online_marketing

Where to buy links:

Amazon: https://www.amazon.com/Soapmakers-Guide-Online-Marketing-ebook/dp/B00D5YX9IS
Amazon UK: https://www.amazon.co.uk/Soapmakers-Guide-Online-Marketing-ebook/dp/B00D5YX9IS
B&N: http://www.barnesandnoble.com/w/the-soapmakers-guide-to-online-marketing-lisa-maliga/1115476903?ean=9781540862976
iTunes: https://itunes.apple.com/us/book/id804457652
Kobo: https://www.kobo.com/us/en/ebook/the-soapmaker-s-guide-to-online-marketing-3
Scribd: https://www.scribd.com/book/230453462/The-Soapmaker-s-Guide-to-Online-Marketing
Smashwords: https://www.smashwords.com/books/view/322570

 

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8 Fun Pinterest Pinning Tips!

by Lisa Maliga, Copyright 2015

I’m  a huge fan of Pinterest. It’s like being in a library full of pretty pictures and filing them in your online card catalogue! Learning how to pin is incredibly easy and once you’ve created your first board, you’re off and pinning.

Here are eight tips about how to have more fun pinning pictures on Pinterest.

PinterestLOGO1. Pin Me! 

You’ll see the red and white capital P which means it’s ready to be pinned to one of your boards, sent to a fellow member or given the red heart of approval. Additionally, you have the option of checking the Twitter box whenever you pin so you can share it with your Twitter followers.

2. Your Board Covers 

These can be changed as frequently as you like. Each board cover should reflect what your pin board is about. For my popular Talented Soapmakers board, I always choose striking and unique looking bar/s of colorful soap.

3. Pinterest & Twitter 

The following gorgeous photo of Chanel No. 5 type soap by Soproano Labs was found on my Twitter feed so I had to share it with my Pinterest followers. The two sites work very well together–much better than the early days of Twitter where you had to click links to see photos and videos.

sopranolabs soap chanel no 5

4. Commenting and Likes

Choosing to comment on any pin that floats by is entirely up to you. Some pins seem to elicit more comments than others do – especially if an adorable baby animal is the subject. Liking is that heart-shaped button on the right hand side of any pin. I ‘like’ every pin I share.

5. Organizing Pins/Pinboards 

How you choose to organize your pinboards is what can help make yours stand out more. Some opt for alphabetical order; other pinners group their boards according to subject. I’ve seen pinboards that show an entire spectrum of colors. Others are seemingly haphazardly arrayed, yet make perfect sense to the board owner. Pinterest people come from all over the world, so when it comes to pinboards, I like to include international boards–because beautiful photos transcend language. I’ve since learned the word soap in several languages. I now recognize jabon, savon, zeep, and seifen, to list a few–although there can be variations and I’ve left off the accent marks! Naming boards can also show a pinner’s creative or practical flair. Below you can see my top 11 boards. Click to enlarge image.

lisa maliga pinterest boards

6. Group Boards vs. Your Own Boards 

You may see some pinners with hundreds of thousands of followers. Don’t be fooled by large numbers as they may only follow group boards. Group boards allow you to pin your own pins or share pins. You can invite others to share pins. However, depending upon the size of the board, your contributions may get lost. Carefully read the instructions for each group board as some forbid commercial pins while others encourage them. Also, you may be limited in the number of pins per day you can add.

pinterestsoappin7. Keywords 

It’s always helpful to use keywords when you upload a pin. This way, your pin is easily found in the Pinterest search engine. For example, if you’re looking for a melt and pour soap recipe, you’ll certainly find them on the internet and especially on Pinterest. 

In the example on the right, the photo is clearly marked as to what type of soap it is, along with the company’s URL. The keyword-rich description includes the name of the company and the fact that it’s a recipe. This is very intelligent marketing.

pinterestsquirrelpin8. Pick a Board 

This feature has gotten even easier to use, especially with keyword-friendly pins. Oftentimes, I’ll pin to my Squirrel-Friends board https://www.pinterest.com/lisamaliga/squirrel-friends and while many of the pins aren’t loaded with keywords, just by using the word “squirrel” the Pick a Board feature takes me to my Squirrel-Friends board, which saves me from having to scroll down. The example on the left doesn’t show any keywords but Pinterest recognizes it as a squirrel picture and offers the correct pinning option.

Pinterest is changing for the better and you can help it grow by pinning your pretty pictures!

Don’t Buy or Borrow Kindle Unlimited Rip-off eBooks

Copyright 2015 by Lisa Maliga

 bookscomputerJust after the July launch of the Kindle Unlimited program an author of a soap making eBook emailed me asking for a review. After reading it, I got the impression that everything within the 50 pages was regurgitated information. There weren’t any resource links. The recipes weren’t coherent—add some of this oil with some of this water and this amount of lye. Instead of getting a review, the author received an email asking about her soap making experience. Unsurprisingly, there was no response.

That was my introduction to a Kindle Unlimited eBook.

Books in Kindle Unlimited, KU for short, are only found on Amazon’s website. None of the titles are available at Apple, Barnes and Noble, Kobo, Oyster, Scribd, Smashwords or other online bookstores.

While free for authors, readers pay $9.99 per month for the service that “…allows you to read as much as you want, choosing from over 700,000 titles and thousands of audiobooks. Freely explore new authors, books, and genres from mysteries and romance to sci-fi and more. You can read on any device.”

kindle unlimited logo Read this title for free and get unlimited access to over 700,000 titles.

Authors with books in the KU program generally price their titles from $0.99 to $9.99. They can also give a title away for up to 5 days during each 90-day period their title is enrolled in the KU program. If free, anyone can download the book whether they are KU members or not. Another huge benefit for the KU author is the borrowing part of the program. Whenever a KU member borrows a title, the author receives up to $1.40. The amount varies every month but it’s always more than one dollar. Even if the book is priced at 0.99, the author still gets $1.40 [or whatever the amount is that month] PER BORROW. That’s why every single rip-off title is enrolled in this program.

There are many excellent titles in the KU program. But I’m going to concentrate on the rip-off titles that are often plagiarized from websites, blogs and Pinterest. By reading this article, you’ll learn how to avoid downloading rip-offs.

[For the record: I won’t tackle fiction because that’s a lot different, especially with series, serials, billionaire romances, erotica, and alphas, etc.]

A rip-off title is usually less than 50 pages in length. Of course, regular nonfiction titles may also be brief, so I’ll point out the many red flags that boldly signal a rip-off. Again, this is only for nonfiction books, as that’s where I have the most experience as I write about soap crafting. I’m going to expand it to include all bath and body/bath and beauty books. However, even if you read and write about real estate or farming, you still should find this article helpful.

 redflagThe Formula

Soap making books begin with the history of soap making. For other bath and beauty books, the opening pages will let you know how toxic commercial lotions, lip balms, sugar and salt scrubs, bath bombs, etc. actually are.

redflag LONG titles with up to 30 words. This is called keyword stuffing.

Example title: Homemade Body Butter: 25 Natural Body Butter And Lotion Recipes To Keep Your Skin Smooth And Feeling Moisturized! (How To Body Butter, DIY Body Butter, Natural Body Butter And Lotion Recipes).

I’ve only changed a few words, but this is how some rip-off books are marketed. It’s not necessarily wrong but it’s clumsy!

redflag Nonexistent book contributors

Every author credits him or herself, but there are also other contributors that can be added like editor, foreword, photographer, illustrator, introduction, preface, translator and narrator. I’ve found books that have ‘body butter’ as an editor, ‘lotion’ as a foreword, and ‘soapmaking’ as an illustrator. Doing this exploits the entire Kindle publishing program and if found should be reported.

redflag Not crediting stock images.

redflag No author biography

Interested in learning about the author? If there’s no bio, there’s no way of knowing how much knowledge they have pertaining to the subject they’ve written about. There won’t be any sort of email address, website, Etsy page or social media information such as Twitter or Face Book. They have no blog or newsletter.

The lack of an author bio may indicate a new to KU author who is unaware that Amazon offers this free promotional tool. Alternatively, it might be a deliberate omission.

An author bio should indicate the author’s experience in making the products they are writing about, as they should be an expert in the field. Do they include their company name and contact information? Whether or not they own a business, or have owned a business in the past? How long have they been making B&B products? If they don’t make and sell their products, what qualifications do they have to write their book?

redflag Common American surnames

This is another way to lure borrowers and buyers—by using familiar surnames like Thomas, Brown, Mitchell, White, etc. It’s also how those from other countries make names seem more acceptable than their own. Authors who use several pseudonyms may do so to avoid detection. It’s also a way of using a name like a keyword – to attract more borrows and sales.

redflag Reviews

If a book has dozens of reviews, that might mean it’s often borrowed/sold. All of the reviews may be legitimate ones, especially if the reviewer indicates that they received a free review copy. To find a rip-off title, look beyond lots of 5-stars or 1-stars, or even no reviews.

eBooks may contain numerous 5-star reviews with only a smattering of bad reviews. Suggestion: read the bad ones. For example, a one star review written by a soap maker noted the amount of lye in a recipe in one of the rip-off titles was incorrect and the author had confused percentages and ounces. In other words, some “author” with no knowledge of soap making is presenting potentially harmful information. If a reader follows the instructions, that soap would burn their skin. Additionally, they would have wasted their time in reading the book and trying to apply the instructions, and money on buying ingredients and equipment. The responsibility of the author of any type of DIY book is to offer correct and accurate information. Sadly, the author of the questionable amounts has also written a dozen other titles in related fields.

A rip-off title may have garnered many positive reviews based on review swaps. I’ll go on record and state that I did a few of them from September to December 2014. Since then, I have completely stopped reviewing books due to the numerous rip-off titles I was getting.

redflag Proofreading problems

If the author is someone who is fluent in English as a first language, the quality of authorship ranges from excellent to riddled with grammar and “spell checkitis.”

redflag Poor translating

Foreign authors may have run the manuscript through an online translator resulting in unintentionally hilarious reading. My favorite was the one about heating your soap over a “weak fire.”

redflag Offer FREE bonus or gift in the beginning of the book.

redflag Enticing cover photo of the product[s]

All book covers should be enticing, of course. However, a rip-off will be revealed if the featured product[s] recipe and photo aren’t included inside the eBook. For example, a stack of oatmeal soap on the cover, yet there is no oatmeal soap recipe in the rip-off title.

redflag NO sample other than a table of contents or a legal disclaimer. The reader has to purchase or borrow the book in order to read more because there’s no actual writing sample.

redflag If recipes are included, they may be in a mixture of ounces, grams, tablespoons and teaspoons, which is very confusing for the reader.

redflag No medical or legal disclaimer. No safety precautions.

redflag The name on the cover may be spelled differently than the name on the book’s Amazon page.

redflag Rip-off titles can be heavily promoted and reviewed by bloggers. Unlike non-KU titles that only earn 4% commission on each title sold, bloggers may get up to 8.5 % on KU titles sold and/or borrowed.

In order to avoid being ripped off, please use this article as a checklist.

Give the Gift of Hand Crafted Soap!

By Lisa Maliga, copyright 2015-2016

I don’t ordinarily change book covers one week after launching a new title. In fact, changing a book cover is something I don’t like to do unless it’s necessary. After all, it takes quite some time to upload it to the bookstores, my blogs, website and places like Face Book, Pinterest, Twitter, etc.

The first time I saw the baby pink Happy Birthday Melt and Pour Soap Recipes cover objectively was on my Kindleboards signature line after updating it. Checking to see if the titles were in correct order, I scarcely noticed the new title. In other words, it was too subdued to attract my attention  due to the pale background and white font. Then I wondered how many others had overlooked the cover?

sigline

Clearly, I needed a brighter cover. I carefully scrutinized other books and eBooks on Amazon in the crafts section, not just the soap and candles area, and found more inspiration. I wanted a cheerful cover, as birthdays are generally joyful events.

After receiving the new cover, I posted both book covers on two different Face Book pages to get peoples’ opinions ranging from authors, readers and cover designers. I’d also posted it in a small cover size, similar to what’s seen on most online bookstores. Most people chose the second book cover.

So, here it is – a new book with a newer cover!happy birthday melt and pour soap recipes lisa maliga ebook

LINKS:
Amazon, Amazon UK, B&N NOOKKobo, Scribd

WIN A VARIETY OF BOOKS! Sign up for The Discerning Readers’ Newsletter at: http://eepurl.com/UZbE9

purple24kgoldsoap
24K True Gold Soap~what a gift!

What’s So Great About Pinterest?

by Lisa Maliga

Copyright 2013-2016

The following article is an excerpt from the eBook “The Soapmaker’s Guide to Online Marketing.

Pinterest is relatively new, but as it’s photo-driven, your soapy pictures will be seen and hopefully repinned, by many potential customers. This is my favorite social media site because of the emphasis on photos. You can create hundreds of boards all focused on your favorite topics. For example, as a soapmaker it’s in your best interest to post photos of your soaps. Create a soap board and pin your pics. If you make salt scrubs, create a board for that. Are lip balms your thing? Have a lip balm board and pin your photos. But don’t just limit yourself to your business board. Create boards for other fun crafts and hobbies, food, drink, travel, DIY and organization, movies, music and so much more. For example, I’m a member of a large Chocolate group board with more than 34,000 followers and the array of pictures of chocolate is overwhelming! Most of the pins aren’t just photos – they lead to websites that include recipes. That’s why having a blog is another big benefit – you and others can share your photos, get more blog hits/website hits, and that can lead to more sales.

You can put your boards in alphabetical order, numerical order, group by subject, or in any order you’d like. Once you name your boards, and you can be as creative as you’d like, add an accurate description. If you’re running a group board, indicate whether personal/company advertising is okay in the description. 

sunshine kitty cat by lisa maliga
Sunshine

When it comes to pinning, you can like a pin, pin it, or comment on a pin. Pinning means you can add it to one of your own boards or add it to a group board. For example, a picture of a kitten may have originated from the Kittens group, so you don’t want to repin it there, but it would fit in well with the Cute Animals group.

If you upload a picture of your lemon scrubby soap, don’t neglect to add that into the description. Also, you can add a line like Sally’s Soap Site – Lemon Scrubby Soap. Remember, descriptions are keywords and this is another way to advertise your soap site for nothing other than taking a few minutes out of your day to pin pretty pictures! Yes, I encourage you to add your gorgeous photos to enhance Pinterest, and you’ll win more followers and potential customers if you brighten up their day with a bright and breezy quote or a picture of a field of lavender flowers or a tropical sunset.

There are people that won’t join Pinterest due to copyright/trademark infringement issues. That’s entirely up to each individual. According to Pinterest, they “Encourage artists to create great work by linking back to their pages, and leaving polite comments when you see pins that aren’t correctly credited.”

The Soapmaker’s Guide to Online Marketing is available at the following online bookstores: Amazon, Barnes and Noble NOOK, Smashwords and Kobo

the soapmaker's guide to online marketing, lisa maliga, ebooks, soapmaking, soapcrafting, online marketing