The Soapmaker’s Guide to Online Marketing ~ Now in Paperback!

By Lisa Maliga, copyright 2017

optimized-the_soapmakers_guide_to_online_marketing_kindleThe Soapmaker’s Guide to Online Marketing was first published in 2013. I’ve taken the time to update and expand this helpful book for those of you who are selling [or thinking about selling] bath and body products online. Back in 2004, I opened up my store, EverythingShea.com. I started off knowing very little about how to get people to visit my little website. I’m sharing what I’ve learned with anyone who wishes to get more customers. 

Best of all, this book is still the same low price it was when it first was published in June 2013. However, one thing’s changed — there finally is a paperback edition!

Much of the information in this book is also helpful for those creative people who sell other types of arts and crafts online.

♦♦♦

Soapmakers and crafters, learn how to grow your online presence! “The Soapmaker’s Guide to Online Marketing is packed with detailed information on designing, building, and promoting your website. Learn how to write a press release. Get loads of free and low cost promotional ideas. Attract customers by blogging, making videos, and showing off enticing photos of your soaps and/or other bath and body products. Written by the author of “The Joy of Melt and Pour Soap Crafting” and more than a dozen other soap crafting books.

You’ll get:

♦ Successful SEO tips
♦ Free online and offline website promotion tips
♦ Helpful photo guidelines
♦ Video ideas
♦ 100+ updated links
♦ Getting product reviews
♦ Set up your work/crafting area
♦ Wholesaling and labeling guidelines
♦ Avoiding online fraud
♦ Tips on creating your product line
♦ Basic soap recipes
♦ More than 30 resources

Check out my new book trailer!

the_soapmakers_guide_to_online_marketing

Where to buy links:

Amazon: https://www.amazon.com/Soapmakers-Guide-Online-Marketing-ebook/dp/B00D5YX9IS
Amazon UK: https://www.amazon.co.uk/Soapmakers-Guide-Online-Marketing-ebook/dp/B00D5YX9IS
B&N: http://www.barnesandnoble.com/w/the-soapmakers-guide-to-online-marketing-lisa-maliga/1115476903?ean=9781540862976
iTunes: https://itunes.apple.com/us/book/id804457652
Kobo: https://www.kobo.com/us/en/ebook/the-soapmaker-s-guide-to-online-marketing-3
Scribd: https://www.scribd.com/book/230453462/The-Soapmaker-s-Guide-to-Online-Marketing
Smashwords: https://www.smashwords.com/books/view/322570

 

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Oatmeal + Honey + Goat’s Milk Soap Recipe

By Lisa Maliga, copyright 2011-2016

 

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Oatmeal + Honey + Goat’s Milk Soap

This is my favorite soap to make as it’s so good for one’s skin and is gentle enough to use for a facial soap. the following recipe is from my eBook, THE JOY OF MELT AND POUR SOAP CRAFTING.

 

Oatmeal + Honey + Goat’s Milk Soap

Ingredients:

16 ounces white soap base
1/4 cup ground oatmeal [rolled oats, not instant oatmeal]
1 teaspoon organic honey
1 teaspoon powdered goat’s milk
1 teaspoon vanilla fragrance
OR oatmeal, milk & honey fragrance [optional]

Mold:

4 four-ounce molds

Instructions:

Slice up soap base into small cubes and melt. If not using goat’s milk base, add the powdered goat’s milk. Just before it’s fully melted add oatmeal and honey. Stir well. Add fragrance and remove from heat. When soap is just starting to form a layer, pour into molds. Spritz away any bubbles with rubbing alcohol. Allow soap to harden in fridge, freezer, or remain at room temperature. Remove from molds. Make sure soap is at room temperature before wrapping. Wrap in cling wrap and label. 

the joy of melt and pour soap crafting by lisa maliga
Click for link

Oatmeal Note: The above method will create a soap bar with oatmeal on one side only. To make Oatmeal+Honey+Goat’s Milk with the oatmeal suspended throughout the soap, you must stir in the oatmeal, turn off the crock pot OR double boiler, and stir occasionally for approximately 5-10 minutes while the soap mixture thickens. 

eBook link: https://lisamaliga.wordpress.com/nonfiction-books/the-joy-of-melt-and-pour-soap-crafting

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Interview with a Soapmaker ~ Pam of Kettlepot Soap

Interviewed by Lisa Maliga, copyright 2015

I’m happy to introduce Pam, the founder of Kettlepot Soap. Pam is a very experienced soap maker from Ledyard, Connecticut, who makes Kettlepot bar soaps from scratch in a 220 year old New England farmhouse. All handcrafted soaps contain top-quality plant oils, essential and fragrance oils, natural pigment colors, herbs, flower petals, exfoliants and other goodies. Her numerous other handmade products include: bath bombs, lip lotions, hand and body lotions, sugared body polish and body butters, massage bars and more! [Click images to enlarge].

What prompted you to start making soap and/or bath & body products?
PastedGraphic-3I started soaping quite a few years ago after returning from Ireland where I bought some lovely all-vegetable bar soaps. I wanted to recreate the soap and scent; that effort started my foray into Kettlepot Soap.

What types of soap do you craft? What types of bath & body products do you craft?
Since making my first bars of soap, I’ve added quite a few other handmade items to the KPS line: lip balm in an amazing number of flavors as well as custom-scented lotions, sugar scrubs, body butters, bath bombs, bubble bars, and massage bars. I find that my customers really appreciate being able to buy B&B in the scents they prefer. It’s like having your own personal line of skin care products made just for you!

When did you decide to sell your product[s]?
KPS has been in business 15 years. It seems like I have always been making and selling crafts made from a variety of mediums. Once I was confident in my recipes and skills, it seemed natural to move into selling soap.

Do you sell your products at crafts fairs/markets, bed & breakfasts, stores, etc.?
I mainly sell online and at crafts shows. Shows are a great way to introduce new products. I bring testers for nearly every product so people can try before they buy. Also, I really enjoy meeting my local online customers in person. Over the years, I’ve made quite a few new friends. Online selling does have the drawback that customers can’t try items before buying. Online does have at least one advantage though; I don’t have to worry about rainy weather!

What is your favorite fragrance or essential oil? What are your most popular scents?
Scent is a very personal choice; this is why KPS features a wide variety of soap scents at any given time as well as custom-scented goodies. It’s hard for me to pick a favorite scent as some days I like light, clean scents and other days I like deep, earthy scents. I don’t even have a favorite flavor of ice cream!

Where do you get your packaging ideas?
PastedGraphic-5I’ve been sewing since I was in grade school so it was natural for me to use fabric in my packaging. Like many new soapers, I tried wrapping my soaps with fabric and tying them with raffia. I soon grew tired of all that knotting and switched to boxes. I still use fabric, coordinating the colors and patterns of the fabric with the colors, scents and patterns of the soaps. My customers rave about my soap packaging; they reuse the fabric-wrapped boxes as bookmarks, drawer sachets and gift boxes.

What advice would you give to newbies?
Research, test and experiment with every product you make. Understand your ingredients. Use a preservative. Get insurance. You don’t need every FO/EO or every ingredient under the sun. Don’t rely too much on trends; you need to establish your niche and signature and provide your customers with reliable products. Read and apply the FDA rules and guidelines for labeling and product descriptions.

Do you have any funny anecdotes about unusual customers?
Well, I know there is a raccoon out there that figured out that chocolate chip scented soap is not very tasty! A friend of mine’s son took a bar camping. He was pretty surprised to find teeth marks in his soap one morning.

How did you come up with your company’s name?
As boring as it may sound, the name just popped into my head. Kettlepot. It just stuck. But after about 10 years as KPS I thought about changing the name to something more ethereal or evoking nature: Dragonfly something, Blue Moon something, Fair Maiden something (you get the idea). After searching a number of names, I realized that there are just too many soap companies with too many names in those categories. Rather than change, I decided to stay with Kettlepot ~ it’s established and unique. PastedGraphic-4
Website: http://kettlepotsoap.com

Facebook: https://www.facebook.com/kettlepot.soap

Twitter: https://twitter.com/KettlepotSoap