by Lisa Maliga
The following article is an excerpt from the eBook “The Soapmaker’s Guide to Online Marketing.”
Pinterest is relatively new, but as it’s photo-driven, your soapy pictures will be seen and hopefully repinned, by many potential customers. This is my favorite social media site because of the emphasis on photos. You can create hundreds of boards all focused on your favorite topics. For example, as a soapmaker it’s in your best interest to post photos of your soaps. Create a soap board and pin your pics. If you make salt scrubs, create a board for that. Are lip balms your thing? Have a lip balm board and pin your photos. But don’t just limit yourself to your business board. Create boards for other fun crafts and hobbies, food, drink, travel, DIY and organization, movies, music and so much more. For example, I’m a member of a large Chocolate group board with more than 34,000 followers and the array of pictures of chocolate is overwhelming! Most of the pins aren’t just photos – they lead to websites that include recipes. That’s why having a blog is another big benefit – you and others can share your photos, get more blog hits/website hits, and that can lead to more sales.
You can put your boards in alphabetical order, numerical order, group by subject, or in any order you’d like. Once you name your boards, and you can be as creative as you’d like, add an accurate description. If you’re running a group board, indicate whether personal/company advertising is okay in the description.
When it comes to pinning, you can like a pin, pin it, or comment on a pin. Pinning means you can add it to one of your own boards or add it to a group board. For example, a picture of a kitten may have originated from the Kittens group, so you don’t want to repin it there, but it would fit in well with the Cute Animals group.
If you upload a picture of your lemon scrubby soap, don’t neglect to add that into the description. Also, you can add a line like Sally’s Soap Site – Lemon Scrubby Soap. Remember, descriptions are keywords and this is another way to advertise your soap site for nothing other than taking a few minutes out of your day to pin pretty pictures! Yes, I encourage you to add your gorgeous photos to enhance Pinterest, and you’ll win more followers and potential customers if you brighten up their day with a bright and breezy quote or a picture of a field of lavender flowers or a tropical sunset.
There are people that won’t join Pinterest due to copyright/trademark infringement issues. That’s entirely up to each individual. According to Pinterest, they “Encourage artists to create great work by linking back to their pages, and leaving polite comments when you see pins that aren’t correctly credited.”