Kitchen Soap for Chefs: 4 Easy Melt & Pour Soap Recipes ~ New eBook Serves Cooks & ‘The Walking Dead’ Fans

By Lisa Maliga, copyright 2016

It’s almost a month until The Walking Dead returns for a seventh season. There are six seasons where no one’s seen Daryl bathe or shower. Of course, when we left him back in April in the episode “Last Day on Earth”, he wasn’t thinking about cleaning up. In fact, with the introduction of Neagan and Lucille, Daryl wasn’t looking too good. 

While I’m looking forward to the return of the show on October 23, there’s a part of me that doesn’t want to know who Lucille’s going to meet up close and personal. Yes, I’ve read the rumors and have visited some sites that have leaked photos and other news. However, I’ve been too busy making soap [and French macarons] to do more than glance at the information. I’ll find out for sure next month. I’ve waited this long, what’s another four weeks?

I received a wonderful gift from a friend who’s also a fan of the show and of the Daryl Dixon character. I was so pleased with how appropriate it was that I used it in this photo:

espressosoapwatermark

As many chefs know, coffee removes strong odors such as onions, garlic, fish, and meat. It’d probably be great for a guy like Daryl after some run-ins with zombies…and maybe a few of Neagan’s unpleasant companions. People who probably don’t have access to hot and cold running water and soap. If they did, I have a hunch they’d all like some Espresso Coffee Kitchen Soap.

So, I’d like to introduce my latest soap crafting eBook. Naturally, I made all the soaps and took photos of them. I was running low on soap. Now, my soap dishes and soap cabinet are full again.

Kitchen Soap for Chefs: 4 Easy Melt & Pour Soap Recipes

It’s easy to create chef’s soap in your kitchen. Quickly cook up a batch of soap that will wash away strong kitchen odors. Now you can make excellent smelling and deodorizing soaps with four classic and carefully tested recipes.

For less than the price of a cup of coffee you’ll get:

  • Original, kitchen-tested recipes
  • Photographs of all recipes and soap bases
  • Fragrance and essential oil information
  • Types of soap molds
  • Where to buy links
  • FREE on Kindle Unlimited

Kindle link: Kitchen Soap for Chefs: 4 Easy Melt & Pour Soap Recipes

Kindle UK link: Kitchen Soap for Chefs: 4 Easy Melt & Pour Soap Recipes

optimized-kitchensoapmelt-2

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Activated Charcoal Soap Benefits

By Lisa Maliga, copyright 2015

Activated charcoal is the type of coal you want to use any time of the year! Here’s an excerpt from my eBook, Organic and Sulfate Free Melt and Pour Glycerin Soap Crafting Recipes

Nope, it’s not found in your outdoor gardening section in lumps of coal that’s coated with lighter fluid. Charcoal is very porous and is known for purifying water. Activated charcoal has been used as an antidote for poisons. It’s often used in hospitals to help with drug overdoses. There are various types of activated charcoal that you can buy for only a few dollars per ounce. The main types are: activated bamboo charcoal, activated coconut shell charcoal that has a neutral pH, and activated hardwood or willow bark charcoal.

Activated charcoal from coconut shells is a natural body deodorizer that also has cleansing and exfoliating properties. As it’s highly absorbent, it may help draw dirt from the pores, so this is a handy soap for very active/athletic people or those who live in urban areas.

Storage Tips: Activated charcoal should be stored in a container [NOT a bag] with a securely closed lid. By keeping it airtight, charcoal will not attract pollutants. Well-stored charcoal has an indefinite shelf life.

Also, when opening the container of charcoal, do so slowly and carefully due to the fineness of this ingredient. If you open it too quickly, you might spill some. If so, clean the surface right away!

charcoalcherry
Activated Charcoal Soap

As you can see, the color is jet black yet the suds are nice and white. Using any type of clear melt and pour glycerin soap base is recommended if you want this dramatic color. Another advantage to this type of soap is that you don’t have to be concerned about a fragrance or essential oil changing the color.

In my eBook I include two [2] different recipes for soap that contains activated charcoal. Yes, I love the stuff!

Read more about activated charcoal and other wonderful additives in this one of a kind eBook! Organic and Sulfate Free Melt and Pour Glycerin Soap Crafting Recipes

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fragrances

Looking for a Soap Crafting Supplier?

By Lisa Maliga copyright 2015

soap base
Soap Bases

This is an excerpt from Chapter 8 of my latest eBook, Organic and Sulfate Free Melt and Pour Glycerin Soap Crafting Recipes.

I used to buy my herbs, soap bases, molds and oils from suppliers in buildings rather than online. Nowadays, I order online because I make soap part time and don’t sell it. Over the years, I’ve learned what makes a good supplier — one that you will order from repeatedly.

Website:

It helps if the site is visually appealing, showing photos of their supplies. How well laid out is the site? Does it have a prominently placed search feature? Can you find the type of soap base you need? Are the soap base’s ingredients listed? What other products are available from fragrances to molds to packaging?

Prices:

fragrances
Fragrances & Essential Oils

This is where you’ll want to shop around to compare where you can get the best value. Do they sell their soap by the pound, two-pound container, or only in larger quantities? Keep a list either on a computer document or on a pad of paper and write down the amounts that a given supplier charges. Do they have a sale page; a closeout section/discontinued products area? Perhaps they have a customer rewards program that will help if you plan to purchase a lot of soap. Do they offer coupons, discounts or free shipping? Is there an order minimum? By scrutinizing the site, you may end up saving money. If you’re a newbie to soap crafting, it’s practical to order the smallest sizes available so that you don’t end up with products that you never use or have to sell/give away.

Variety of Products:

Large suppliers like Brambleberry.com carry an array of products. This is the ultimate convenience in one-stop-shopping. If you’re just starting out and have to buy most of your soap bases, scents, molds, colorants, etc. you can also fill your shopping cart with way more than originally anticipated, so be careful.

Types of Payment:

Do they accept PayPal, major credit cards, eChecks, money orders, cashier’s checks, C.O.D. or other payment options? Can you snail mail them a check? Do they accept international orders? Do you need to register to make a purchase or can you bypass registration? Can you order online, via phone, fax, snail mail or email?

About the Company:

How long have they been in business? Are they online only or do they have a storefront? Do they provide free soap making/soap crafting resources? Does the owner or owners make soap and have an extensive background in soap/bath and body products crafting? Do they have a blog? If so, how frequently is it updated? Are they on social media sites like Facebook, Pinterest, Twitter, LinkedIn, Instagram, etc? Do they offer discounts or coupons? Are there free video tutorials, and/or recipes? Do they sell eBooks and books?

Organic and Sulfate Free Melt and Pour Glycerin Soap Crafting Recipes lisa maligaFind out more about suppliers and soap crafting here: Organic and Sulfate Free Melt and Pour Glycerin Soap Crafting Recipes

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70% of Nothing: The Reality of Indie Publishing

By Lisa Maliga, Copyright 2015

computerscreenI barely passed basic math in seventh grade, but I’ve learned a lot about numbers, percentages and book rankings since 2010.

On October 21, I released my $2.99 novel, Notes from Nadir, which I had serialized via my blog of the same title. The price was chosen because I would earn a 70% royalty rate. I sold four copies the first month, the same number in November, and soon the book was ignored.

By February 2011, I had five novels on Amazon and a few other stores. The titles were previously published online and I had regained my full rights. Sales in the dawn of e-publishing [2000-2004] were minimal and I noticed nothing had changed, except that I was now doing all the work.

I self-published my nonfiction titles as I had extensive experience making soap and bath and body products. Over time, my eBooks were available on 12 other Amazon marketplaces like the UK, Canada, Australia, Italy, Germany, etc. I uploaded titles to B&N, Smashwords, Kobo, CreateSpace [paperbacks], iTunes, and Draft2Digital. I joined AuthorsDen, Manic Readers, Twitter, Face Book and WordPress. I’ve had my own website since 2001 and this year I launched a newsletter and offered free eBooks. I have two instructional videos and two book trailers on YouTube, and I joined Pinterest because I like photography.

When it comes to nonfiction books, I’ve discovered that it’s exceedingly difficult to get linkbacks/mentions from companies/sources that are listed. I revised one of my titles to include several photos and interview some suppliers. While I provide their links and contact information, they won’t add a link to my eBook on their website, nor mention it in a newsletter/blog.

Why are those listed suppliers unable to provide a link? I’m asking for no money and in many cases have even spent money on their product[s]! I offered them a free copy of my eBook in their preferred format.

Don’t these suppliers realize that they can make money from eBooks? Should a consumer read it and want to buy supplies, that supplier has just picked up some biz? Also, if a supplier has an Amazon or B&N affiliate link, they’ll get money for each copy sold from their website. [I realize that not all websites sell via Amazon/B&N].

Indie writers are easy to ignore. They have no agents, managers or publicists to get the word of their eBooks out there. Ironically, while many of the bath and body suppliers are fond of the term FAIR TRADE, they won’t do a simple link exchange which would actually benefit their own company!

But I kept writing until my titles increased from 1 to 32, almost evenly divided between fiction and nonfiction. Contrary to the myth that more books equal more sales, I’ve found the opposite to be true. As of August 2015, I have 7 more titles yet I’ve earned 30% less than I did in June 2014 on Amazon.

Approximately 90,000 eBooks are released on Amazon every month. The chances of any book being seen are in the league of unlikely to very unlikely.

How does a writer earn a decent living by writing eBooks? Four years ago, I saw a pattern. They wrote an eBook or two, especially a series or serial, blogged, went to other authors’ blogs and left comments. Those other authors had a larger following, so the neophyte eBook author sucked up to the “bigger authors” and dished out excellent book reviews, hoping to get the same treatment for their books. Even after that exhausting circle of writing, praising other writers, and occasionally having other writers praise you, they still hadn’t seen an increase in book sales. Others have speculated that at the start of the self-pubbing boom, some authors bought dozens of good reviews on Fiverr, thus launching their careers.  A self-published author/blogger exhorted their followers to write a book, write a second book, a third, and repeat indefinitely. Unsurprisingly, that author wrote a book about how to write and market books.

After releasing my twentieth title, I thought there would be more sales. I uploaded a horror novella that had small blocks of white spaces appearing randomly throughout the book. No one contacted me about it because I never sold a single copy of the aptly titled An Author’s Nightmare.

Since then, I’ve changed how I perceive indie publishing. Whenever I upload an eBook, or even a paperback edition, it’s not publishing, it’s uploading a manuscript. I also uploaded three freebies; hoping readers would discover my other titles. Occasionally, they did.

So, how does an “indie” author get noticed? By advertising?

Advertisers are popping up all over the place like psychedelic mushrooms. They’ll send your book’s links to the best potential customers — readers. Sometimes grand promises are made of thousands of readers willing to download or buy your book. I tried getting a $2.99 novel out to 106,000 Face Book fans. The result? Zip. I could have done that myself, as I’m a member of more than 50 book-related groups. In fact, I have. The result has been similar. With some advertisers, you’ll get a few sales or a few hundred downloads for a freebie. Then what? Not much. Your book plummets in rank, maybe you get a review or two, and the title rests in obscurity with hundreds of thousands of unread eBooks on Amazon, B&N and other online bookstores.

Getting lots of downloads of freebies is meaningless if no one buys your other titles. There’s another myth about more reviews attracting more sales. Sometimes it’s true, especially if they’re legitimate reviews by readers. Yet how many people actually read and review those freebies?

After my years in indie publishing, I’ve learned that only a few authors can make a lot of money. I’ve earned far less than I did when I was temping.

Being an author isn’t unique any more. Self-publishing is for anyone who can process some words, design a book cover or have one made for a few dollars. Many books aren’t even proofread, let alone edited. With the glut of available reading material, it’s almost impossible for an author’s book[s] to stand out. Most eBooks will plunge to the murky depths of internet bookstores far, far away from the best sellers. They’ll wind up with six or seven-digit rankings, doomed to obscurity.

Most people don’t read. Most people don’t buy eBooks or prefer downloading freebies. And most readers don’t review books.

And that’s what I’ve learned about selling eBooks [and paperbacks] for almost half a decade.

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happy birthday melt and pour soap recipes mini soap cake

Melt and Pour Soap Presentation

By Lisa Maliga, copyright 2015

happy birthday melt and pour soap recipes mini soap cakeThere are several eBooks on melt and pour soap crafting available online. This is wonderful news for those of you who wish to learn this rewarding hobby because you’ll be able to glean many helpful tips and recipes. I’ve written 11 titles, mainly concentrating on the basics that you’ll need to know, along with lots of additives that can customize your sudsy creations in many ways. Soap crafting was once a business for me, but now it’s a necessary hobby. I can’t be without soap!

I test each recipe and include photos of the process, along with the finished soap. So far, I’ve concentrated on recipes that contain a variety of additives, rather than on fancier soaps such as: swirled, 3D, stained glass, multiple layers and/or embeds. I’ve made these soaps in the past, and intend to do so again, but to effectively show such examples, that requires lots of photos. As I’m working on book #4 of the Yolanda’s Yummery series, I unfortunately don’t have time to make AND photograph any intermediate or advanced soap recipes.

However, I’d like to share a very basic presentation tip for packaging your finished soap. Here’s a brief excerpt from my latest soap crafting eBook, Happy Birthday Melt and Pour Soap Recipes.

Be creative! The best part about your soapy gift is that once it’s properly wrapped in cling wrap, you can decide how to present it to the birthday guy or gal. Since it’s not for sale, you don’t have to concern yourself with INCI terms and labels. You technically don’t even have to label it unless you want to. It’s up to you to list the ingredients as a courtesy so that if someone may be allergic to an ingredient they can regift your soap. To give you some ideas, I’m including the same soap with three different labels in the next section.

One of the simplest ways of presenting your soapy gift is to add it to a gift bag. Gift bags are easy to find in any discount store and they’re inexpensive. They come in such a variety of colors and sizes.

Ribbons also help make a lovely handcrafted creation stand out, whether wrapping the soap or a gift bag or box. If giving a gift bag of soap, you can line it with colorful crinkle cut shred or tissue paper—also available in a wide array of colors.

Say Happy Birthday with hand crafted soap! This unique book contains eight original recipes for all budgets along with melt and pour information and birthday soap presentation tips. Includes 30+ color photos.

LINKS: 

AmazonAmazon UKB&N NOOKKobo, Scribd

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Tropical Paradise Melt & Pour Soap Recipe

By Lisa Maliga, © 2015

tropicalsoapgroupWhen I go to a party store and see the vibrant luau section, I always want to buy the tiki lamps, hula skirts, leis, colorful napkins and paper plates and throw a big party. Doesn’t matter what time of year, it represents that perpetual summer—which can be good if you like warm weather and tropical scenes.

I decided to create a fun recipe to share with you. When the soaping bug hits, it hits hard and this’s the result. Tropical Paradise is a little more involved than a basic single pour method, but not much. Plus, the results are more 3-D!

I chose white soap base as that’s what I had on hand and I wanted a pastel colored theme rather than neon colors. Of course, you can use clear soap base and have a more dramatic looking contrast between clear soap and bright green or whatever color you choose mini palm tree embeds.

Both molds came from the discount store and cost $1 each. One is a storage container; the other is a plastic ice cube tray. Pictured here are the ingredients including, from left to right: containers of mica, white soap base, ice cube tray, and storage containers. The colorful tropical themed napkin is sold in a package of 20. The napkin can be used for wrapping but only after the soap has first been wrapped in cling wrap–otherwise the colors will run.

Ingredients:

1 pound white or clear soap base

Green mica

Pink mica

1 teaspoon tropical type fragrance oil [mango, coconut, pineapple, orange, tropical blend, etc.]

Molds:

3 oval or rectangular molds [4 oz each]

8 cavity mini palm tree molds [approx. 2 oz total]

tropicalsoaptreesInstructions for Palm Tree Mold:

Slice the soap base into small cubes. Just before the soap is fully melted, add the colorant. Adding fragrance to them is optional. Stir well. Slowly pour into the molds. Spritz away bubbles with rubbing alcohol. Allow soap to harden in fridge, freezer, or remain at room temperature. Remove from molds. This soap will solidify within minutes. Remove and set aside.

NOTE: If you live in an area with low humidity, it’s best to allow this soap to freeze so that it’ll be even easier to keep the little soap inserts/embeds from melting when pouring the second layer.

Instructions for Oval/rectangular Mold:

Prepare your molds by placing one to three of the mini palm trees on the bottom.

Slice up soap base into small cubes and melt. Stir well and add colorant. Add fragrance. Don’t pour it when it’s too hot, make sure it’s cooled down so it won’t melt the mini palm tree embeds. Then pour a small amount into molds, about half the size of your intended soap bar [2 ounces or so]. Spritz away any bubbles with rubbing alcohol. Allow soap to harden slightly. Test this by touching it gently with your finger. The surface should be firm but you’ll feel a little give as it won’t be completely solid. Now add more of the mini palm trees. Pour the rest of the soap so that it covers them, although you can have it so the palm trees stick out! Allow to solidify. Once it’s hardened remove from the mold. Make sure soap is at room temperature before wrapping. Wrap in cling wrap and label.tropicalsoapbars

Learn more about soap crafting! Check out my book titles and articles here: soapmaking stuff

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Happy Birthday Melt and Pour Soap Recipes ~ New eBook + Excerpt

By Lisa Maliga, copyright 2015

happy birthday melt and pour soap recipes lisa maliga ebookSay Happy Birthday with hand crafted soap! This unique book contains eight original recipes for all budgets along with melt and pour information and birthday soap presentation tips. Includes 30+ color photos. This eBook contains:

~ Original, tested recipes

~ Photographs of all soap recipes

~ Packaging and labeling ideas

~ Melt and pour soap base facts and tips

~ Online supplier links

INTRODUCTION

Do you know of someone that will be celebrating a birthday soon? Have you picked out a present for them? Are you a creative individual who enjoys making gifts for others? If so, now you can make memorable hand crafted gifts for friends and family. A gift that will be longer lasting than a birthday cake or cupcake – and just as nice looking! A gift that contains no calories! Handmade soaps are easy to make in an array of colors, shapes, and scents. Custom make a gift that will be remembered well after the celebrant’s birthday.  

Best of all, the soap recipes you’ll read about in Happy Birthday Melt and Pour Soap Recipes are easy to make. They are also designed for all budgets and you may already have the molds and other ingredients available in your kitchen. While the main ingredient, melt and pour soap base, can be found in many crafts and hobbies stores, there are several online places where you can shop for your soap, fragrance, colorant, molds and labels and packaging. Additionally, you can find most of your packaging in discount stores and supermarkets.

LINKS: 

Amazon, Amazon UK, B&N NOOKKobo, Scribd

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Rooibos Tea and Pink Kaolin Shampoo Bar Recipe ~ New eBook + Excerpt

By Lisa Maliga, copyright 2015

Discover how to craft rebatch/hand-milled soap base into a unique and versatile shampoo bar for most hair types. Also includes a recipe for Rooibos tea and apple cider vinegar hair rinse.

Rooibos Tea and Pink Kaolin Shampoo Bar RecipeThis ebook began as a blog post…but it kept on getting longer and longer and longer! As I’m giving a recipe for a soap base that is somewhat different from melt and pour glycerin soap base, I feel as though more background information is needed.

I’m also seeing a plethora of nonfiction ebooks flooding online bookstores that, in some cases, are written by those with little to no knowledge of their topic. Therefore, for those of you who haven’t read any of my books or articles, I have actually made and sold shampoo bars, as well as soap and other bath and body products. I made my first bar of soap way back in 1998. I still maintain my Everything Shea Aromatic Creations website but no longer sell from it. If you look at it, www.everythingshea.com  you’ll see some of my articles about fine hair care, virgin coconut oil, moringa seed oil, etc. I believe in keeping people informed about natural soap and bath and body products.

For many years, I’ve successfully used shampoo bars. I formulate my own unique blends using hair-loving additives like jojoba oil, moringa seed oil, shea butter, goat’s milk, green tea, and Indian herbs such as amla, shikakai, and aritha. I’m not a cosmetologist. I don’t have a PhD in chemistry. I didn’t attend soapcrafting school. Everything I’ve learned has been done the old-fashioned way: by reading and by doing. I’ve invested loads of time and effort into learning all I can about crafting soap, whether it is glycerin melt and pour, or rebatching. When I first began working with rebatch soap, sometimes referred to as hand-milled soap, I wasn’t aware of the difference. I found out after waiting and waiting and waiting for it to melt in a one setting, one-quart crock-pot. Talk about slow! But that was how I began learning.

To pick up your  FREE copy of Rooibos Tea and Pink Kaolin Shampoo Bar Recipe, just visit these online book stores!
Amazon 
Amazon UK
B&N NOOK
Kobo

iTunes
Scribd
Smashwords

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That Dirty Dawg, Norman Reedus [Daryl Dixon]

By Lisa Maliga, copyright 2015

Good advice, Daryl

I’m a fan of the AMC series THE WALKING DEAD. I’ve seen all the episodes at least twice. I think that Norman Reedus’s character, Daryl Dixon, has adapted well to being around various types of people. Last season, he was adamant about Beth not drinking peach schnapps, and rightly so! He’s also efficient when it comes to taking care of zombies. He’s bonded well with fellow survivor Carol, and she’s toughened up ever since we met the abused housewife in episode 3, Tell It to the Frogs. Of course, a zombie apocalypse will change a person significantly.

In Georgia and other parts of the country that are zombie-infested, being able to access hot running water is probably difficult, especially as the years go by. But don’t they have hot springs in Georgia? Well, the internet’s not working so they can’t go to http://www.soak.net and find out that there are seven listed hot springs with water temperatures ranging from 68 to 88 degrees Fahrenheit. Which is a shame, because soaking in hot springs is good for more than bathing and most zombies aren’t able to swim, so it’d be a safe place.

Watching Norman Reedus strip off his sweaty shirt and jeans and jump into some bubbling hot water would be great for viewers and increase the already astronomically high ratings.

Snorman reedus as daryl dixon in the walking deadee Norman on the cover of Entertainment Weekly. Stay calm, people!

Other than watching Norman splashing around in the springs, my next thought was what kind of soap would he use? Something exfoliating and natural. Moisturizing, too. A soap with the ability to clean dirt and zombie residue. And something that smelled clean and fresh…

I used to make and sell a soap I called La Brea Tar Pits Glycerin Soap as it removes tar. It’s named after those great big fenced in pits of tar located in Los Angeles, California. The soap weighs 6.5 ounces and is filled with oatmeal, pure Bulgarian Lavender and Australian Tea Tree essential oils, cornmeal and extra shea butter. It’s gently exfoliating due to the addition of whole rolled oats and cornmeal. This soap is for those rugged outdoor types who stab or shoot arrows at zombies and are in dire need of a really super cleansing soap. la brea tar pits glycerin soap everything shea lisa maliga

 La Brea Tar Pits soap would probably help remove any kind of zombie goo that Daryl gets on him after he yanks those arrows out of zombie skulls or during those close contact encounters. The lavender and tea tree essential oils are antibacterial and while they aren’t strong enough to disinfect a bite, any user of this soap would smell a lot nicer afterwards. They wouldn’t look or smell quite so ripe…

Looking forward to watching more of Norman Reedus as that dirty dawg Daryl Dixon on Sunday night. And I hope you are too!

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Starting a Crafty eCommerce Business Website

By Lisa Maliga, Copyright 2014

I’m sharing some basic tips on how to launch a crafty eCommerce business website.

Your website is your storefront. Will you design your own website or hire a professional? Another option is to get a predesigned virtual store at Etsy, eBay, Artfire, WordPress, etc.

Buy Your Domain Name

Usually it costs less than $10 per year.

More than a decade ago, I bought the domain name everythingshea.com which I still own. Although people from China wanted to own it, I said no, you can use whatever you want in Chinese but in good old American English it’s still EverythingShea.com. After all, I started this company because I love shea butter, and all my products contain shea butter.

Internet History: Archive.org

If you’re not already familiar with http://www.archive.org you might want to be. If you start an online website, whether you’ll be running it as a store, or just as a nice online display case of your product[s], it’s a helpful site to visit. You can see just about any website’s history or find out if the website ever existed and/or what it looked like years ago.

PayPal Shopping Cart

I used PayPal as my shopping cart. It’s free and all you pay is a small percentage for each sale. If you’re a do-it-yourselfer, PayPal is an option you’ll want to consider. Also, PayPal is the payment of choice on Artfire, Etsy, eBay and many other online shops.

It’s All About You!

the soapmaker's guide to online marketing, lisa maliga, ebooks, soapmaking, soapcrafting, online marketingAside from having an eye catching, keyword-friendly main page, I recommend having an About page on your website. Visitors can get to know about you and your products. This increases customer confidence, tells us how long you’ve been making your products, and what inspired you to make them.

This page should feature information about the origins of your company. Share photos of your products—even if it’s only one. You can also have pictures of you and/or your workplace. If you have a soap site and sell soap bars or shampoo used for animals, show a picture of a dog being bathed in your soap. For an author’s website, display your picture, book cover, and/or workplace.

Expanding the WWW

The WWW is like the universe – expansive! It grows page by page, picture by picture, and video by video–every day and night. Like authors writing more books and uploading them onto Amazon, B&N NOOK, Kobo, iTunes, etc., the more titles you have, the more web pages you have, the more likely you are to be noticed.

Each page should accurately represent your product and not use any tricks. I’m a firm believer in quality versus quantity. Show and tell the audience why they need to buy your product. Be creative. Use photos and videos. Make it a visual feast that engages even a casual surfer. Lovingly describe your products, attracting people in such a way that they want to learn more—and become your customers!

Testimonials

Testimonials – Ask for them. Get them. Use them with the buyer’s permission.

Free Samples or Paid Samplers?

shea butter sampler everythingshea.com

As I was running an online only store, I didn’t offer free samples. However, I sold samplers containing several varities of shea butter and handcrafted soap. I always included a sample with any PAID order.

However, for authors, offering a free eBook will attract more readers. And there isn’t any mailing fee!

Learn more about online promotion here:

Promoting Your Website ~ An Excerpt from “The Soapmakers Guide to Online Marketing”