Starting a Crafty eCommerce Business Website

By Lisa Maliga, Copyright 2014

I’m sharing some basic tips on how to launch a crafty eCommerce business website.

Your website is your storefront. Will you design your own website or hire a professional? Another option is to get a predesigned virtual store at Etsy, eBay, Artfire, WordPress, etc.

Buy Your Domain Name

Usually it costs less than $10 per year.

More than a decade ago, I bought the domain name which I still own. Although people from China wanted to own it, I said no, you can use whatever you want in Chinese but in good old American English it’s still After all, I started this company because I love shea butter, and all my products contain shea butter.

Internet History:

If you’re not already familiar with you might want to be. If you start an online website, whether you’ll be running it as a store, or just as a nice online display case of your product[s], it’s a helpful site to visit. You can see just about any website’s history or find out if the website ever existed and/or what it looked like years ago.

PayPal Shopping Cart

I used PayPal as my shopping cart. It’s free and all you pay is a small percentage for each sale. If you’re a do-it-yourselfer, PayPal is an option you’ll want to consider. Also, PayPal is the payment of choice on Artfire, Etsy, eBay and many other online shops.

It’s All About You!

the soapmaker's guide to online marketing, lisa maliga, ebooks, soapmaking, soapcrafting, online marketingAside from having an eye catching, keyword-friendly main page, I recommend having an About page on your website. Visitors can get to know about you and your products. This increases customer confidence, tells us how long you’ve been making your products, and what inspired you to make them.

This page should feature information about the origins of your company. Share photos of your products—even if it’s only one. You can also have pictures of you and/or your workplace. If you have a soap site and sell soap bars or shampoo used for animals, show a picture of a dog being bathed in your soap. For an author’s website, display your picture, book cover, and/or workplace.

Expanding the WWW

The WWW is like the universe – expansive! It grows page by page, picture by picture, and video by video–every day and night. Like authors writing more books and uploading them onto Amazon, B&N NOOK, Kobo, iTunes, etc., the more titles you have, the more web pages you have, the more likely you are to be noticed.

Each page should accurately represent your product and not use any tricks. I’m a firm believer in quality versus quantity. Show and tell the audience why they need to buy your product. Be creative. Use photos and videos. Make it a visual feast that engages even a casual surfer. Lovingly describe your products, attracting people in such a way that they want to learn more—and become your customers!


Testimonials – Ask for them. Get them. Use them with the buyer’s permission.

Free Samples or Paid Samplers?

shea butter sampler

As I was running an online only store, I didn’t offer free samples. However, I sold samplers containing several varities of shea butter and handcrafted soap. I always included a sample with any PAID order.

However, for authors, offering a free eBook will attract more readers. And there isn’t any mailing fee!

Learn more about online promotion here:

Promoting Your Website ~ An Excerpt from “The Soapmakers Guide to Online Marketing”

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